Marketing모비인사이드
Funding Your First Book Through Crowdfunding: An Indie Publishing Guide
Crowdfunding lets independent authors cover production costs with pre-orders before printing a single copy — a model with lessons for any product launch.
Blog
Marketing Trends & Insights (Page 83)
Curated insights from marketing and trend media, updated daily.
Tech/AI아이보스
Macquarie's Gabia Acquisition: What a Delisting Means for Your Marketing Infrastructure
The Gabia acquisition by Macquarie Asset Management could reshape pricing and AI roadmaps at Korea's top hosting and cloud vendor — here's what marketers should check.
Digital Advertising아이보스
Weekly Marketing Wrap (July 20): Naver, Apple, and the Rise of AI Search Advertising
This week's marketing wrap covers Naver's AdVoost rollout, Apple's Maps ad rules, and how AI search advertising is reshaping where brands get discovered.
BrandMarketing Dive
Kraft Heinz and Disney's Long-Term Marketing Partnership: A Playbook for Brand Asset Fusion
The Kraft Heinz Disney partnership spans parks, cruises, and streaming — a case study in blending brand assets into one creative story instead of a logo swap.
Tech/AISearch Engine Land
Gemini 3.5 Flash-Lite Rolls Out in Google Search: What It Means for Agentic Search
Google is rolling out Gemini 3.5 Flash-Lite in Search, a low-latency model built for agentic search — a signal that search is moving from links to autonomous execution.
Brand모비인사이드
Airbnb's 'Imperfectly Perfect Travel' Campaign: Selling Permission to Do Nothing
Airbnb's travel campaign turns ruined itineraries into recovery, not failure — a case study in emotional branding aligned with its stay-first business model.
Marketing모비인사이드
The Marketing Formula Behind Billion-Dollar Growth: Sell Usage, Not Just the Purchase
Fast-growing companies like Airbnb and Midjourney focus marketing on usage, not sales. Seven cases show how customer success drives sustainable growth.
SEO모비인사이드
The B2B GEO Marketing Playbook: A Step-by-Step Guide From Beginner to Expert
As buyers ask AI instead of searching, GEO marketing determines whether your B2B brand gets cited. Here's a beginner-to-expert guide to Generative Engine Optimization.
Marketing모비인사이드
Character IP Collabs Have Peaked at Olive Young — Now the Real Fight Is Conversion
Sanrio and Pokémon collabs have saturated Olive Young. Data-driven collaborative ads using 1st-party data are becoming the new battleground for conversion.
Brand모비인사이드
How Brands Sell Without Ad Spend: 3 Growth Lessons From Olive Oil Brand Graza
Graza sells a bottle of olive oil every 6 seconds with almost no ad spend. Here's how product decisions, not advertising, built its organic growth engine.
Social Media MarketingMarketing Dive
Coffee Mate Turns a Summer Creamer Into a 'Situationship' Social Campaign
Coffee Mate's social-first summer campaign uses a 'situationship' concept and reality star Carl Radke to turn a limited-edition creamer into a shareable story.
BrandMarketing Dive
Kate Spade Bets on Emotional Branding to Reverse a Sales Slump, With a New CMO From L'Oréal
Kate Spade names L'Oréal veteran Allison Badea as CMO amid a sales slump, leaning on joy and optimism as its emotional branding strategy for a turnaround.
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