The latest marketing news and practitioner insights in E-commerce, updated daily.
Shopping is Meta Muse’s top use case: over 25% of users ask the AI agent to find deals or buy, with average purchases above $200. What Muse’s numbers, retention and ‘Muse network’ plan mean for brands and retailers.
If your Olive Young sale ROAS disappointed, check the funnel before the creative. September co-op ad data shows stage-by-stage conversion benchmarks, where the ROAS gap really opens, and why rates and counts must be read together.
Naver’s shopping AI agent lifted transaction value 82% since June. Here’s how to prepare for agentic commerce: structured product attributes, agent-readable product pages, clear reasons to buy and trust signals.
Shipping delays, order cutoffs and fulfillment updates all need different timing and audiences. Here’s a simple framework for e-commerce customer messaging — manual, recurring and automated sends — plus SMS fallback.
Korean D2C brand Wiselly now sells every product at cost for a ₩2,990 monthly membership. How cutting distribution, marketing and packaging costs built its zero-margin commerce model.
Google Universal Cart now saves products from AI Mode in Search and the Gemini app in one cart for all U.S. users, alongside a new When to Buy guide. What it means for holiday promotions and product feeds.
Korean beauty outlet Offbeauty opened 48 stores in about 18 months by choosing agency stores over company-owned ones and cutting assortment to ~1,000 SKUs. Here’s how its retail expansion strategy differs from Olive Young’s.
TikTok Shop gives U.K. merchants shoppable photo carousels (5–7 images recommended), live group deals, price cuts, auction second chances, subscriptions and automated GMV Max ads.
CLIO ran retail media co-op ads on Olive Young for two sales seasons. ROAS fell from 1,500% to 960%, yet cost per add-to-cart and assisted conversions revealed which creatives really worked.
Toss built its own terminals for face payments; KakaoPay borrowed existing infrastructure. Comparing Korea's in-store payment strategies reveals the real prize: merchant data and marketing.
Kroger, Vidmob and MMA Global used predictive creative scoring to forecast e-commerce conversions with 81% accuracy. Recommended creative lifted conversion rates 4x on average.
Meta is designing an open agentic commerce protocol with Sierra so retailers can see and control what Muse AI agents do on their sites. Key issues for e-commerce brands that block agents.
What changed in search, ads and social, in one email.
Used only to send the newsletter.