The latest marketing news and practitioner insights in E-commerce, updated daily.
Naver Smart Store shuts down its Exhibition feature on November 25, with new registration blocked from October 28. The replacement tool, Store Content, opens October 14. Here is the seller migration checklist.
Naver's AI shopping agent now recommends only products that can actually arrive in time, using address and order cut-off data. Conversations rose 60% and GMV 82% since June — and seller data fields now decide visibility.
As shoppers ask AI instead of search, purchase journeys get faster and more fragmented. An Appier Korea interview on the data foundation brands need for agentic commerce.
SSG.COM is spinning off Shinsegae Mall, ending its integration experiment. Can E-mart replace the Shinsegae name with Starfield? A brand architecture view.
Daiso's 2025 revenue passed 4.5 trillion won with an operating margin near 10%. Its fixed sub-$4 pricing removed not cost but the friction of judging cost — a design principle any product page can borrow.
Naver reduced fixed ad slots in mobile search shopping results, expanding organic listings based on user response and relevance after four rounds of testing.
TikTok Shop's July U.S. spend surpassed Target, Costco and Home Depot online sales, with share rising from 1.2% to 2% in a year. Inside a model where 5% of buyers drive 30% of spend.
Salesforce data shows AI product discovery at the start of the shopping journey grew 200% year over year while traditional search fell 15%. What commerce teams fixed, and the data problems still blocking them.
Korea's premium grocery platform turns validated online bestsellers into a curated physical experience designed to send shoppers back to the app.
Naver's AI shopping agent tripled repeat users and lifted transaction volume 2.7x, with 70% of users typing detailed questions. The same tools are mass-producing fake reviews.
As shoppers ask AI before they search, stores win by describing products properly, publishing customer questions, keeping basic SEO in place and staying current — not by adding new tech.
UK creators can now tag products from Wayfair, Currys, Boots, M&S and Etsy in videos, Shorts and live streams. What the 500-subscriber threshold means for brand creator budgets.
What changed in search, ads and social, in one email.
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