The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Banana Republic launched ‘The Agency,’ a five-part TikTok-first comedy series where one actor plays the whole staff. Episode one passed 10M views. Here’s how the branded content works and how it fits Gap’s Fashiontainment strategy.
TikTok’s Road to Black Friday series shows how top TikTok Shop sellers prep for BFCM: Princess Polly’s 6,000 creator videos a month, Dossier’s sampling engine and SharkNinja’s LIVE strategy.
Meta shared how small businesses use its Muse AI agents: analyzing ad performance, building campaigns through conversation and automating workflows with Shopify, Canva and HighLevel. Prompts included.
Reddit outlined its U.S. midterm election plans, including the Up the Vote hub, AI detection that cut spam exposure 20% and removes nearly 2 million fake upvotes daily, and AMA rules for political ads.
X is adding official real-time NFL stats from Genius Sports to its NFL Gametime feed. With roughly 40% of X's sports posts about the NFL, here's what the deal means for sports marketers.
WhatsApp now lets people without an account join encrypted calls through a guest link in their browser. Here are the limits, the 32-person cap and how businesses can use it for customer and B2B calls.
YouTube Music now labels songs created primarily with generative AI, and the labels are coming to the main YouTube app. What qualifies, why now, and what it means for brand video soundtracks.
Thinking about a YouTube channel pivot? YouTube's Rene Ritchie and Kyle Monahan explain how to test whether viewers follow you or your topic, map a path and find an underserved niche.
A Pew Research survey of 37 countries found public opinion of social media declined everywhere since 2022, with 64% of U.S. adults saying it's bad for democracy. What it means for brands.
An Ipsos study for Snap found 42% of Snapchat users watch microdramas daily and 64% know a short drama platform. How brands can use microdrama marketing through sponsorships and original series.
Instagram Reels now lets creators film with another Reel on screen as a reference, while Reel linking ends Oct. 28. Plus new Edits features: audio links, trending topics and Kits. What brand accounts should change.
LinkedIn creator monetization is growing: pre-roll ads on creator videos with no partnership required, new Creator Marketplace filters and paid 1:1 Advice Sessions. What B2B marketers should know.
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