The latest marketing news and practitioner insights in Brand Marketing, updated daily.
How did AB InBev pair creative awards with 11% revenue growth? CMO Marcel Marcondes explains its megabrand strategy, experience platforms with 2x media ROI, and why it tracks share of engagement instead of impressions.
Coca-Cola’s marketing transformation started with a new KPI. Global CMO Manolo Arroyo explains the shift from brand love to total consumer base, cutting brands to 170, moving 70% of media to digital and the new agency lineup.
Snap hired Robert Downey Jr. as Chief Customer Experience Officer for Specs. His first project: original episodes showing the $2,195 AR glasses at work, golf, TV and art, plus an NBA opener spot.
Domino’s launches a Minecraft Dungeons II collab on Oct. 26 to push its square personal pizza, the Domino. Here’s how in-game items, loyalty perks, daily game codes and VFX creators fit together.
Dollar Shave Club’s new omnichannel campaign pokes fun at self-optimization culture. Here’s how it unifies scattered launches under one creative platform and where the brand does — and doesn’t — use AI.
Courvoisier’s ‘Pass The Courvoisier’ swaps the upscale lounge for a house party. Here’s how the Campari-owned cognac is courting Gen Z with intimate gatherings, phone-free events and hip-hop culture.
Anthropologie’s ‘On My Way’ holiday marketing campaign links brand ads, a five-part creator series, DoorDash delivery and in-store styling. How it balances emotion with business impact.
Amy’s Kitchen earned Non-UPF Verified status for nearly 90% of its products and launched a campaign to correct ultra-processed food myths. How it combines research, retail media and in-store education.
Arby's has appointed former Papa Johns CMO Jenna Bromberg as chief marketing officer, effective Nov. 2. What the hire signals for restaurant marketing as parent Inspire Brands weighs an IPO.
LG Electronics reread its online store LGE.com as the odd nickname “Leugedakkom” to signal its shift to lifestyle. What this rebranding campaign teaches about creating newness from existing brand assets.
E.l.f. Cosmetics launched ‘Express your e.l.f.’ on Korea-based Zepeto, where about 70% of users are Gen Z and avatars change 14+ times a week. Why metaverse beauty marketing still works there.
When a truck carrying 12 tonnes of KitKat vanished before Easter, the brand spoke first, joked and built a tracker. The crisis communication playbook that won Cannes Lions’ PR Grand Prix.
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