The latest marketing news and practitioner insights in Brand Marketing, updated daily.
Coca-Cola’s Mr. Pibb relaunch drove 20%+ Q2 volume growth and 4 million new households. The three-part brand relaunch playbook behind Morning Consult’s fastest-growing brand of 2026.
In a value-obsessed restaurant industry, Applebee’s leans on shared meals, not solo deals. CMO Michelle Chin explains the barbell strategy, BBDO Chicago, creators, the NFL and Date Night Pass.
Gen Alpha already controls $100B+ in spending and sways 42% of household purchases. Five Gen Alpha marketing lessons from Advertising Week New York on AI visibility, creators, IP and co-viewing.
Food brands are turning packaging into fashion. See how Chipotle's 170-liter bag, Unreal x Rachel Comey's $425 clutch and Betty Crocker's sold-out cake bags build brand relevance through fashion collaborations.
Gen Z spending power is heading to $12 trillion by 2030. At Advertising Week, Smirnoff, Hinge and Dazed Studio shared how they earn Gen Z attention with humor, craft and culture.
Back as the NBA's official soft drink, Sprite launches "Never Stop Refreshing the Game" with Nikola Jokić and Anthony Edwards, using QR cans, gaming and local creators to build first-party data.
Supplement brand Thorne sold to P&G for $3.8B. Chief Growth Officer Mary Beech explains how a consumer-first brand platform built with Redscout replaced science-led messaging.
Nongshim answered a fan’s baby video with a giant Banana Kick bag and saw searches jump up to 325%. Here’s how to turn user-generated content into a brand asset — and measure it.
Free People built its fall campaign with musician Willow without a traditional brief. Here’s how cultural co-authorship differs from transactional celebrity brand collaborations, and what marketers can borrow.
Espolòn's Fare Share program covers 50% of qualifying Uber and Lyft fares, up to $25, through Nov. 1. A look at how brands turn seasonal pain points like surge pricing into marketing.
Omaha Steaks swapped vague quality language for specific proof in its No Bull campaign and saw conversions rise 46% and social mentions 130% in about two weeks. Lessons for brand messaging.
As AI digitizes daily life, experiential marketing matters more. Learn VaynerX’s ‘relevance barbell’ and how Target and JPMorgan Chase turn events into social content.
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