The latest marketing news and practitioner insights in E-commerce, updated daily.
Online platform disputes rose from 200 to 442 year over year in the first half. Account suspensions, return liability and inflated ad charges dominate the complaints.
From August, camera category fees moved from 5.5% to 6.6% and some food and paper categories from 6.6% to 8.8%, while the 90-day zero-commission offer for new sellers ended.
An in-app fashion tab and TPO-based Style Notes draw 16,000 daily views. Q1 operating profit rose 1,277% year over year.
Platforms that never take inventory find seller quality is product quality. Gmarket is committing KRW 500 billion a year as multi-homing erodes easy differentiation.
The facility pairs a robot photography studio for fashion sellers with a 3D virtual studio for streamers, entering trial operation next month and full service in September.
Search-driven discovery is weakening while AI queries and UGC reshape how brands get found. One case saw a CRO team shrink from six people to one.
Ask for vongole pasta ingredients and the agent finds a recipe and fills an Instacart basket. What happens to revenue models built on traffic and advertising.
Research found 83% of ChatGPT carousel products matched Google Shopping’s top 40. What decides AI shopping visibility is your Merchant Center feed, not your PDP.
In large catalogues, products die from invisibility, not quality. Less traffic means less data, which means even less traffic. Here is a campaign design that breaks the loop.
Naver Smart Store added an inquiry management menu and set a one-business-day reply standard, with warnings or suspension for non-response. Plus the day's other headlines.
Kakao is widening AI commerce inside KakaoTalk, from gift suggestions to bookings. On top of KRW 10.6 trillion in annual transactions, the real test is whether recommendations convert to payment.
New data shows Naver nearly matching Coupang's payment volume, while convenience stores dominate on payer count in Korea's e-commerce race.
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