
Fake Reviews, AI Ad Risk, and Teen Regulation: What Korea's Marketing Week Reveals About Brand Safety
A review-fraud bust, Naver's new AI ad unit, and looming teen SNS rules all point to one theme: brand safety is becoming the top marketing risk.
Curated insights from marketing and trend media, updated daily.

A review-fraud bust, Naver's new AI ad unit, and looming teen SNS rules all point to one theme: brand safety is becoming the top marketing risk.

Korea's AI search race pits Naver's everyday convenience against Google's expert depth. Here's what each platform's direction means for marketers.

Pinterest's new best-practice guide shows how accurate pricing, complete product data, and search-intent titles drive discoverability and ROAS.

Learn how open loops, storytelling, and gradual reveal build curiosity that keeps viewers watching high-performing social ads to the end.

Learn how solo founders get their first 100 customers with personalized 1:1 outreach that hits 10-20% response rates, per Sam Altman's advice.

Notion's AX framework maps four stages from personal AI tools to a full agent OS — a practical roadmap for any team becoming an AI-native enterprise.

Korea's coffee franchise market now has 921 brands and 29,101 stores — the data shows startup decisions shifting from brand awareness to real profitability.

Korea's mobile app market shifted from downloads to engagement in H1 2026, as ChatGPT surged and AI became a default layer — here's what the data shows.

Jazz and startups both thrive on uncertainty. Lessons from Netflix, Slack, and Instagram show how jazz band management builds trust-based, adaptive teams.

Publicis lifted its 2026 growth outlook on 4.8% organic growth, even as the LiveRamp acquisition sparks neutrality concerns and consulting arm Sapient lags.

Netflix says live events grow ad revenue and fandom but don't sustain overall viewing hours — a tension shaping the current streaming ad upfront negotiations.

You don't need a developer to start using AI at work. Buzzvil's marketing team shares a 4-step, no-code way for non-developers to build real AI workflows.
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