Global Marketing아이보스
K-Beauty Sweeps Qoo10 Japan's Beauty Awards: What It Means for the Japan Market
K-beauty took 76% of the winning products at Qoo10 Japan's Mega Beauty Awards. Here's why K-beauty is winning in Japan and what brands can learn.
Blog
Marketing Trends & Insights (Page 88)
Curated insights from marketing and trend media, updated daily.
Influencer Marketing아이보스
Meet the Instagram-Toon Creator Ad Platform Targeting Gen Z and Millennials
Manhwajemyeonso launched a creator ad platform built on webtoon artists and Instagram-toons. Here's how its 600-creator network and AI tools work.
Franchise Marketing아이보스
Franchise Advertising Fee Consent: Korea's First Enforcement Case Explained
Korea's antitrust regulator issued its first-ever penalty for violating franchise advertising fee consent rules. Here's what franchisors must get right.
Ad Tech아이보스
KT Launches 'Barogwanggo 2.0': A Unified Out-of-Home and IPTV Ad Platform
KT's new platform unifies out-of-home, IPTV, and partner-media ad buying with real-time pricing and an Open DSP. Here's what changed for advertisers.
Marketing News아이보스
Weekly Marketing News Briefing (July 22): Coupang Holds the Payments Lead as Naver Pay Closes In
This week's marketing news briefing covers Coupang vs. Naver Pay, AI ad accountability disputes, F&B IP marketing, and logistics safety risk.
Commerce아이보스
Short-Form Commerce, Now No-Code: Lessons from FirstMall
Short-form commerce now plugs into your store with no code. Here's what FirstMall's Mediverse integration reveals about its 6 UIs and lifting conversions.
AI Marketing아이보스
KakaoTalk Goes Agentic: Search, Book, and Buy in One App
KakaoTalk's AI agent handles search, booking, and buying in one place. Here's what 21 KakaoTools integrations and a 461-server MCP ecosystem mean for marketers.
Content Marketing아이보스
Naver's Mandatory AI Disclosure: A Compliance Guide for Sellers
Naver now requires AI-use disclosure on blogs and Smart Store. Here's what triggers penalties and what sellers should prepare right now.
Marketing아이보스
Naver Puts Shopping Ads in AI Briefing: 3 Things Advertisers Must Know
Naver AI Briefing ads are live. Here's what advertisers need to know about auto-expanding ADVoost, rising CPCs, and a 2.5x surge in long-tail queries.
SEO아이보스
Google's Zero-Click AI Search: When 75% of Traffic Disappears
Google's AI search is ushering in a zero-click era where 75% of users leave without a click. Here's the data behind the drop and how marketers should respond.
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