SEOSearch Engine Land
Topical Authority Still Decides Who Wins in AI Search
Only 15.2% of ChatGPT categories have a clear brand owner. Semrush data reveals what drives category ownership in AI search — and how to compete for it.
Blog
Marketing Trends & Insights (Page 87)
Curated insights from marketing and trend media, updated daily.
MarketingMarketing Dive
Hanes' Risqué Rebrand: How a 125-Year-Old Basics Brand Got Bold
Hanes' new 'Get Comfortable' campaign turns embarrassing moments into brand confidence. Here's the creative, agency, and rebrand story behind the shift.
Local SEOSearch Engine Land
Local SEO Isn't About More Pages — It's About Topical Authority
Local SEO rewards topical authority over page count. See how consolidating 19 pages into fewer ones won 232 new ranking queries, and what the QDP framework recommends.
Google AdsSearch Engine Land
Google Ads Rolls Out Video Campaign Groups Worldwide
Google Ads' new video campaign groups let advertisers manage reach and frequency across multiple YouTube campaigns at once, backed by a 19% ROI lift at 2.7 weekly impressions.
Business모비인사이드
How to Manage Different Types of Project Sponsors
Collaborative, strategic, interfering, or absent — each project sponsor type demands a different PM strategy. Here's how to adapt and avoid late-stage conflict.
Tech & AI모비인사이드
Anthropic's Official Guide to Building Claude Skills, Explained
Anthropic's official guide breaks down how to design, test, and ship Claude Skills. Here's what marketing and ops teams can actually build with them.
Marketing모비인사이드
Musinsa's AI Ad Contest: How 1,600 UGC Videos Fueled a Viral Campaign
Musinsa's AI ad contest drew 1,600 consumer-made videos. Here's how a dual-reward structure and minimal brand guardrails turned customers into content creators.
Organizational Culture모비인사이드
Treat Your Organization Like a Community: The New Culture Playbook
What happens when you treat your company as a community? Lessons from Salesforce Trailblazer, the 1:9:90 rule, and LEGO Ideas for building stronger organizational culture.
Startup모비인사이드
Reading Code Documentation: A Practical Guide for New Developers
From inline JSDoc comments to Swagger API docs and internal glossaries, here's a practical guide to reading code documentation and navigating an unfamiliar codebase fast.
Career모비인사이드
Stuck on What to Build? How to Validate a Side Project Idea
Not sure what side project to build? Here's a practical framework for side project idea validation — free hosting, low complexity, automation, and real differentiation.
Tech & AI모비인사이드
Claude Fable's Export Ban: What AI Export Controls Mean for Marketers
Anthropic's Claude Fable was cut off from foreign users just 3 days after launch under a US export control order. Here's what AI export control risk means for marketing teams.
E-commerce아이보스
Coupang to Fully Compensate Sellers After Incheon Warehouse Fire
Coupang will fully reimburse Rocket Growth sellers hit by its Incheon warehouse fire. Here's how the compensation works and what e-commerce sellers should learn.
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