E-commerce아이보스
Naver Closes the Gap on Coupang in Payment Volume as Korea's Duopoly Solidifies
New data shows Naver nearly matching Coupang's payment volume, while convenience stores dominate on payer count in Korea's e-commerce race.
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Marketing Trends & Insights (Page 81)
Curated insights from marketing and trend media, updated daily.
Trends아이보스
Korea's Under-16 Social Media Ban: What It Means for Digital Advertising
As Korea moves toward an under-16 social media ban modeled on Australia, brands relying on youth reach face a shift in digital advertising.
Tech & AISocial Media Today
The AI Glasses Privacy Backlash: Why Social Acceptance, Not Tech, Is the Real Barrier
Meta and Snapchat are betting big on AI glasses, but privacy backlash and social stigma — not hardware — are becoming the real growth barrier.
BrandingMarketing Dive
Zevia's Cardi B Campaign: A Masterclass in Celebrity Brand Partnership
Zevia's biggest campaign yet pairs Cardi B's blunt honesty with its 'refreshingly real' identity — a lesson in celebrity brand partnership.
Marketing모비인사이드
Data-Driven CRM: Why Marketers Must Make Money, Not Just Brand
A veteran growth hacker explains why data-driven CRM, not tools or trends, is what makes marketers truly irreplaceable and profitable.
Trends모비인사이드
Q3 2026 Influencer Marketing Trends: How AI Commerce and 'Taste' Are Reshaping Korea's Second Half
REVU's Q3 2026 report reveals how AI-run commerce, taste-driven 'ditto' consumption, and regional buying patterns are reshaping influencer marketing strategy.
Startup모비인사이드
Why the Term Sheet Stage Decides Your Startup's US Venture Deal
Term sheets set terms that are nearly impossible to reverse later. Here are the 5 clauses founders should focus their term sheet negotiation on.
Digital Advertising모비인사이드
Beyond Cute Content: The Data Playbook for Locking In Pet Brand Customers
Cute content gets pet owners in the door, but data and tracking keep them. Here are 3 strategies to prove LTV and lock in loyal pet-brand customers.
Digital AdvertisingMarketing Dive
Skechers Shifts Global Media to Horizon Global as International Growth Accelerates
Skechers has moved its global media business across 31 markets to Horizon Global, betting on AI-driven omnichannel data as international sales near two-thirds of revenue.
BrandMarketing Dive
Yeti's 'Four Letters' Campaign Turns Consumer Passion Into a Brand Platform
Yeti and Wieden+Kennedy Portland reimagine its iconic logo as four-letter words, expanding the brand from hunting and fishing to anyone obsessively passionate.
Business모비인사이드
Closing a Business in Korea: 4 Things Every Founder Must Check to Limit Personal Risk
Shutting down a company in Korea isn't just paperwork — it can expose founders personally. Here's the 4-point checklist to limit personal financial risk.
Digital AdvertisingSearch Engine Land
Google Will Auto-Enable Local Inventory Ads in Every Shopping Campaign Starting August 31
Google confirms Local Inventory Ads become default in all Shopping campaigns on August 31, 2026 — advertisers can no longer turn the feature off via API.
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