Tech & AI아이보스
Egloos, Korea's First-Gen Blog, Reinvents Itself as an AI Video-to-Text Platform
Egloos, launched in 2003, is relaunching in September as an AI video-to-text platform after AI bot visits surged 18x during pre-launch testing.
Blog
Marketing Trends & Insights (Page 80)
Curated insights from marketing and trend media, updated daily.
Social Media Marketing아이보스
Meta Outage Hits Facebook, Instagram, and Messenger at Once
A Meta outage knocked out Facebook, Instagram, and Messenger simultaneously, with PC access hit hardest — a reminder to plan for platform risk.
Digital AdvertisingSearch Engine Land
Match Rate: The Most Important Ad Metric You're Not Tracking
Match rate decides how many of your uploaded customers a platform can actually target. Most brands sit at 40–60% and never notice.
AI SEOSearch Engine Land
New SEO Rules for 2026: Why Clarity Wins in AI Search
Word counts and keyword tricks are dead. Clarity in AI search — content both humans and LLMs can parse fast — is now the whole SEO strategy.
Tech & AI모비인사이드
AI Content Designer: How Generative AI Is Reshaping Content Roles
Generative AI tools like ChatGPT and Midjourney are turning content planners into AI content designers who prompt, review, and own the final call.
Digital Advertising모비인사이드
Live Commerce Success Comes Down to One Thing: Early Traffic Strategy
In Korea's $4.5B live commerce market, an early traffic strategy — not content or hosts — decides performance. Lessons from 100+ campaigns.
Marketing모비인사이드
Turning 'Flood-Damaged Car Phobia' Into Trust: An AEO and GEO Trust Marketing Playbook
Used-car brands can turn seasonal flood-damage fears into a win with DCO targeting and AEO/GEO trust marketing that gets AI to cite them.
Tech & AI모비인사이드
Unite Seoul 2026: How AI Is Reshaping Game Development Workflow and Growth
Unity's Unite Seoul 2026 keynote spotlighted an AI game development workflow spanning creation, monetization, and live-ops.
Tech & AI모비인사이드
Inside Claude's 'Global Workspace': What Anthropic's AI Interpretability Research Means
Anthropic's AI interpretability research found a structure inside Claude resembling the brain's 'global workspace' — with real trust implications.
Digital AdvertisingSocial Media Today
X Adds Grok AI Ad Automation to Ads Manager: A Step Toward Full Automation
X is beta-testing Grok AI ad automation guidance in Ads Manager, moving toward Musk's vision of fully automated advertising.
Startups모비인사이드
Trainer, Coach, Director: The Three Personas Every Startup Team Lead Must Master
First-time startup team leadership means moving past individual-contributor habits. Here's the trainer-coach-director growth framework.
Social Media MarketingSocial Media Today
Social Commerce's Trust Gap: Why Discovery Doesn't Convert to Purchase
Social media leads product discovery worldwide, but ESW's 23,000-consumer study finds trust breaks down at checkout, hurting conversion.
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