Curated insights from marketing and trend media, updated daily.
Online ad fraud from illegal lenders jumped 48% in a year, using AI video and social platforms to impersonate government programs — a warning for advertisers.
Naver's 12-week Blogger Discovery Project shows how a creator-led marketing campaign turns celebrity buzz into neighbor-adds, shares, and lasting engagement.
Naver's new AI creator payouts, an AI tab hitting 10 million users, and shifts across Kakao, Google, and X show why AI search visibility now matters most.
Spangler's nostalgia marketing strategy revives century-old candy brands like Dum Dums and Necco Wafers, turning heritage into a defensible growth engine.
A new lawsuit alleges Meta's AI-based layoffs system penalized employees on protected leave, spotlighting the risks of automated workforce decisions.
Korea's K-beauty exports hit $11.4B in 2025, passing the US for #2 globally — but multi-currency settlement across platforms is a growing finance risk.
Under Korean labor law, deducting overused fiscal-year annual leave at resignation requires two conditions: an employment-rules clause plus written consent.
As AI churns out design drafts instantly, a designer's real value shifts from production speed to the judgment behind which option gets chosen.
Korea's sports industry hit a record ₩84.7 trillion in 2024, driven by experience and fandom — proof that in the AI era, people crave the physical.
YouTube Studio's redesign puts AI-driven insights first, while new monetization guidance flags repetitive AI content and AI personas in sensitive topics.
Sakana AI's Fugu skips building a giant LLM and instead uses AI orchestration — a conductor coordinating multiple models — to compete with the giants.
Granola brand Purely Elizabeth satirizes the protein-maxxing craze with its largest-ever media campaign, betting on humor over a spec-race message.
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