Curated insights from marketing and trend media, updated daily.
Korea's privacy regulator fined TikTok KRW 10.3 billion. Some 71,000 companies deployed the tracking tool, collecting behavioural data on 9.45 million users. Here is the advertiser checklist.
TikTok launched a solution letting Korean businesses sell on TikTok Shop Japan without a local entity. The market already has 50,000 registered sellers, with 70% of transactions driven by content.
Kakao is widening AI commerce inside KakaoTalk, from gift suggestions to bookings. On top of KRW 10.6 trillion in annual transactions, the real test is whether recommendations convert to payment.
OpenAI is rolling out ChatGPT Health to every logged-in US adult across all plans. Weekly health questions hit 300 million. Here is what marketers should take from it.
In AI search, generic claims make your brand invisible. Learn how GEO positioning — finding the empty slot competitors ignore — makes AI single your brand out.
These 15-second Korean ads show how short-form ad storytelling from Noscana, Coway, and Lotte Chilsung keeps viewers watching to the very end.
Korean unlisted stock valuation relies on a supplementary method blending profit and net-asset value — essential knowledge for startup equity and tax planning.
Employee onboarding retention is decided in the first 90 days. Here's how psychological safety, role clarity, and relationships turn new hires into stayers.
Weather-based travel marketing is reshaping summer 2026, as cool-cations, weather-linked refunds, and hyper-personalization replace destination-first booking.
X is deploying Grok AI to detect engagement bait and repost fraud, reshaping creator payouts around original content instead of artificial engagement.
TikTok Shop product innovation is compressing food and beverage launch cycles, as PepsiCo, Mars, and Hershey turn viral trends into shelf-ready products.
AB InBev's Cutwater built a celebrity brand campaign around Parker Posey and canned cocktails, growing its Beyond Beer portfolio with triple-digit sales.
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