Curated insights from marketing and trend media, updated daily.
Reddit's VP of community says brands win by joining conversations, not broadcasting ads. Here's what authentic community marketing on Reddit requires.
Marketers who say 'I should learn AI' often just subscribe and stop. Here are 8 global and Korean YouTube channels, plus routines that turn learning into workflows.
Netflix is shifting from subscriber growth to advertising as its next growth engine, building its own ad stack and pushing OTT rivals to add ad tiers.
Ahead of its Apple Maps ad launch, Apple published stricter guidelines than rivals, banning entire categories outright to protect user trust and platform safety.
A 12-brand study shows category framing, not brand awareness, determines which brands AI recommends. See how New Balance and Lululemon flip with one word.
Google Ads now supports bulk account linking to GA4, cutting repetitive setup work for agencies managing multiple accounts and reducing conversion data gaps.
Korea's consumer watchdog forced AliExpress, Temu, and Shein to fix unfair terms — proof that consumer trust, not rock-bottom price, keeps e-commerce shoppers loyal.
OpenAI, Anthropic, AWS, and Google are pouring billions into forward deployed engineers, not models or GPUs, to make enterprise AI actually work.
88% of enterprise AI projects never reach deployment. The real cause of enterprise AI failure is missing real-time data pipelines, not model quality.
Korea's free-travel platform strategy is shifting: MyRealTrip, NOL, and Yeogi are all adding package tours to fight decision fatigue.
Baedal Minjok scaled enterprise AI adoption by building 'Mureobose' into a team-wide problem solver, not a personal chat tool — hitting 50% active use.
YouTube's Creator Pulse report shows 66% of Gen Z sports fans turn to YouTube around live games — reshaping sports creator marketing.
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