Curated insights from marketing and trend media, updated daily.
A Wall Street Journal report puts Meta's off-balance-sheet commitments near $693 billion, largely tied to AI. Here's how the accounting works, and what the pressure it creates means for advertisers on the platform.
Virtual shopping malls, fake delivery apps, weather spells on Etsy. Consumers are minimizing spend while maximizing psychological payoff — a mood value-for-money behavior that changes what brands are asked to provide.
Liquid Death and Garage Beer teamed with Jason Kelce on a music video about AI data center water use, asking consumers to mail their pee to a data center. A look at how challenger brands pick a topic 70% of Americans already agree on.
Google Search Console Platform properties give brands first-party search data for verified social and video accounts — clicks, impressions and real queries. There's no historical backfill, so connection timing matters.
Microsoft Advertising published documentation for its beta Conversions API, a server-side path for sending online and offline conversion data directly to the platform. Here's what it changes, what it doesn't, and how to decide on adoption.
The August 2026 Google spam update began rolling out on August 18, applying globally and to all languages over several days. Here's what Google actually confirmed, and the order to work through if your rankings moved.
OpenAI began piloting ads in ChatGPT on Aug. 11 across the U.K., Mexico, Brazil, Japan and Korea, serving free and Go tier users while excluding paid subscribers. What the conditions mean for advertisers.
Meta says it deleted over 240,000 celebrity impersonation ads in Korea and rolled out consent-based facial recognition blocking, alongside 159 million scam ads removed globally. A checklist for brands exposed to impersonation.
Tracy Dick becomes CMO at the newly renamed Shoe Station Group, which scrapped its single-banner strategy to keep both Shoe Station and Shoe Carnival running. What the appointment signals for a multibanner retailer.
Australia's under-16 social media ban shows no demonstrable effect after six months: teens circumvented it and wellbeing metrics didn't move. What the data says, what regulators are trying instead, and the ad-spend consequences.
Google lowered search profile eligibility to 35,000 subscribers on YouTube, Instagram or X — down from 100,000 — opening a dedicated brand presence in search results to far more accounts.
LinkedIn published a four-step ads playbook covering audience sizing, funnel-stage response, formats, timing and measurement. The headline number: target audiences between 50,000 and 500,000 people.
What changed in search, ads and social, in one email.
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