Curated insights from marketing and trend media, updated daily.
TikTok is bringing back its Music on Stage competition after a first run that produced 230,000 posts, 8.2 billion impressions and 1.4 million finale viewers. A breakdown of the format for brands.
X now lets iOS users place text and emojis over video uploads, a feature rival apps shipped years ago. A look at the gap between X's 'video-first' positioning and what actually drove its video growth.
With consumer sentiment down 8% and 39% of shoppers trading down, JCPenney skipped a price message and dramatized the hidden cost of off-price retail instead. A look at how the campaign is built.
An analysis of 9.5 million AI citations found 75% of LinkedIn citations originate from individual member profiles and only 25% from company pages. What that means for B2B AI visibility programs.
New HarrisX and Allison Worldwide research finds parents, not platforms or creators, shape Gen Alpha teen brand preference — moms at 73%, dads at 58%. Why marketers need a household media strategy.
StarKist consolidated brand, creative, media, social and SEO into a single agency of record. Here is why the integrated agency model is coming back for mid-cap brands, and when consolidation actually pays off.
AI builds a working prototype in minutes. That does not mean it built what you asked for. A practical verification standard for vibe-coded tools, technical SEO fixes and client reporting.
Demand Gen starts where there is no keyword and no existing interest. As that protection disappears, PPC specialists need creative strategy, audience research and full-journey measurement.
A practitioner who spent a year building agentic systems for Google Ads lays out the four-stage path. The most common failure is skipping straight to custom development before exhausting off-the-shelf AI.
Google published the schedule for auto-migrating legacy Search campaign features to AI Max: Campaign-level Broad Match and ACA in September, Dynamic Search Ads in February 2027. Here are the dates that matter.
New data puts LLM referral conversion at 20%, 61% higher than paid search. Here is how to convert visitors who arrive after an AI has already made up their mind for them.
From late September, Google drops campaign-level language targeting on Search and AI Max campaigns, matching on ad language and user signals instead. Multilingual advertisers should audit creative and landing pages now.
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