Curated insights from marketing and trend media, updated daily.
Local SEO has entered a fifth stage where AI interprets intent, evaluates evidence and recommends locations. Here's the connected data multi-location brands need, and the four signals worth measuring.
If Google vanished tomorrow, how would your brand get discovered? Starting from that question puts distribution before owned content — and produces the external signals search and AI systems actually read.
Dwayne Johnson's Project Rock has ended its Under Armour partnership after ten years — the second longtime ambassador exit after Steph Curry, arriving alongside a reset that lowers marketing spend as a share of revenue.
Google confirmed a data logging error causing an impressions drop in the Generative AI in Search performance report from August 13. It's a reporting issue, not a visibility change — here's how to handle it.
iPullRank analyzed 13.1 billion search events and found ChatGPT pulling the highest proportion of paid clicks among leading Google destinations — while zero-click growth came out of organic, not ads.
X is rolling out a simplified DM interface, new voice message gestures and drafts that save attachments. Small changes individually, but part of rebuilding X Chat as the backbone for money transfers.
Burger King Korea doubled its breakfast locations from 58 to 120 and announced it by dressing stores as a Korean truck-stop diner. Handwritten signs and a yellow inflatable did what media spend usually has to.
The Association of National Advertisers is calling for a shared industry framework for retail media measurement, urging marketers to lean on independent third parties as neutral ad-tech vendors shrink through M&A.
Google's updated Branded Searches documentation moves to a seven-day default conversion window and lists YouTube and Demand Gen as eligible — but not Performance Max. What upper-funnel reporting needs to check.
Nine months of first-party tracking across 51,200 AI Overview events found 22.4% misattributed to Direct instead of Organic. Here's the GA4 setup, the citation patterns, and why AI Overview share swings so hard.
From August 24, YouTube counts a view the moment a video starts playing across all formats. View counts will inflate sharply. Here's what to check in influencer contracts and reporting before the numbers move.
Google is extending existing Performance Max video ads into missing aspect ratios with generative AI, creating versions that reach more inventory. Advertisers who want tighter creative control must opt out by September 4.
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