Curated insights from marketing and trend media, updated daily.
Improving Google Ads lead quality is not about more leads. Send CRM outcomes back to Google Ads, define what qualified means, and optimize for lead value in three steps.
Meta AI ads optimization is live. Advertisers can connect campaign data and Google Workspace to get performance analysis, creative diagnosis, and automated reporting conversationally.
Microdrama marketing is becoming the default shape of branded entertainment. Here is why Nuuly cast itself as a supporting player in its own social-first fall campaign.
Google Discover now accepts conversational instructions through the three-dot menu. Users describe the topics they want in their own words, and the feed adjusts and remembers.
Google's new Preferred Source button returns readers to the exact spot they left. Preferred Sources has passed 600,000 unique selections, and those readers click twice as often.
Microsoft Advertising is dropping Max CPC limits from new standalone automated bidding campaigns starting October 1. Existing campaigns and portfolio strategies keep the control.
YouTube connected TV now lets creators convert playlists into episodic shows with seasons, adds Show and Podcast tabs, and brings account locking to the living room.
TikTok owner ByteDance and the MPA reached a memorandum of understanding on guardrails for generative AI models like Seedance and Seedream — a deal seeded by a viral Brad Pitt deepfake.
X disclosed the positive and negative signals driving post reach. Copying a post URL scores about 20 points against 0.5 for a like, while a report costs -234. What brands should take from the numbers.
YouTube's Veo, TikTok's Symphony and Meta's Reels translation have folded AI into planning, generation, dubbing and distribution. Lower barriers created new costs — and redefined what creator skill means.
$4,500 for Dollar Shave Club, $50 for Blendtec, one character for Binggrae. Campaigns forced to bet everything on a single choice, and the practical conclusion each one leaves behind.
U.S. back-to-school spending is set to fall 6% adjusted for inflation. From JCPenney's Price Lock guarantee to American Eagle working with thousands of creators, here's how retailers are courting anxious shoppers.
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