Curated insights from marketing and trend media, updated daily.
Greg Finn reflects on the road from exact match close variants to AI Mode: what automation took away, what it left, and why authenticity now matters more.
Google's new YouTube creative guidance puts numbers on ad elements: 12% for human voice, 3% for text overlays, 4% for early branding.
For some queries, AI Overviews now expand fully without a 'Show more' click. What that does to clicks and how to respond.
Meta rolled out one-tap sign-on for Android and Web plus a native app switch on iOS. Why shaving login steps shows up in conversion numbers.
A post recognition screen surfaced in Threads' backend code, awarding virtual gems for high-engagement posts. How it differs from X's version.
Pinterest set the date for its annual marketing showcase. What to expect from a platform now at 640 million monthly actives, up 11% year over year.
X is giving free API credits so users try Grok Bot for account performance and trend insights. Where marketers can actually use it, and where to be careful.
Meta's EU filing shows Instagram pulling ahead of Facebook while moderation staff fell from 7,700 to 5,900. What to change in European media planning.
AI literacy is the ability to separate what AI can support from what humans must judge and own. The three components, practical application, and corporate training examples.
Vinyl outsold CDs and film cameras are selling again. Why brands now have to sell an imagined experience rather than a product USP.
Fighting incumbents with a similar product loses. How to create a category by proposing a completely different solution to the same problem.
"What did you gather to decide today?" Many meetings have no answer. A framework for meeting design that splits sharing from deciding.
What changed in search, ads and social, in one email.
Used only to send the newsletter.