Curated insights from marketing and trend media, updated daily.
$10.8B in US Black Friday online spending, $315B in global Cyber Week. A four-question diagnostic for the data readiness that peak-season decisions depend on.
Domino's is comparing its new personal Detroit-style pizza directly to fast-food icons. A look at the polarizing creative and the competitor-receipt promotion under it.
Chipotle built a national campaign entirely from creator footage, with no script or shot list. What giving up creative control actually requires.
Dr. Squatch launched a nine-week, 25-challenge contest with IShowSpeed. A breakdown of creator collaboration designed around participation rather than advertising.
Naver launched its AI Tab in June 2026. The differences from Google AI Mode, a citation-source test, the advertising rollout, and three GEO strategies for the Naver ecosystem.
The UPS Store introduced Blu to promote services beyond shipping. How brand character marketing solves a specifically franchise-shaped problem.
Instagram is revising its AI account labels and limiting reach for unlabeled AI-person profiles. How backlash against AI content is walking platform policy back.
Snapchat expanded Unified Attribution to AppsFlyer and Adjust users and all advertisers globally. What app marketers actually gain from the merge.
Australia is exploring forcing platforms to offer an algorithm opt-out. The research on why algorithm regulation could matter more than banning teens outright.
Products endure when government, users and the company interlock. A supplier's view of regulation as a partner, with a three-step priority order.
Netflix is offering top creators simultaneous release; YouTube countered with exclusivity deals and penalties. Read the creator talent war as a redistribution of media distribution power.
Abundance gives shoppers permission to buy later. Three scarcity marketing levers — progress, collection, rhythm — plus the overheating each one caused.
What changed in search, ads and social, in one email.
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