Curated insights from marketing and trend media, updated daily.
YouTube can now auto-apply branded content labels, adds age and location controls for local ad laws, and is testing affiliate tags sourced from local retailers.
From Oct. 30, YouTube allows personalized alcohol ads where local law permits, alcohol alternatives included. Covered products, excluded countries and the guardrails that stay.
Running SEO and PPC is not a search strategy. Stop bidding on terms you rank first for, hand rising-CPC keywords to SEO, and share the four data sets both teams need.
ChatGPT climbed to ninth among U.S. sites and passed Bing, which lost half its traffic. The bigger problem: GA4 'direct' hit 78% on one site, hiding AI referrals.
Google can throttle your ads without disapproving them. Who gets hit by Limited Ad Serving, how to spot it, what prevents it, and how a seven-month appeal won.
ChatGPT Ads reach Europe, India and MENA with upgraded custom audiences, Conversions API matching and card-level reporting. What to check before moving budget.
Having AI write 500 pitches a week scales deletion, not outreach. The failure and success patterns of digital PR built on earned rather than bought links.
60% use AI for keyword research; only 11% for content gap analysis. That gap is the opportunity. Seven higher-value uses, from autonomous experiments to digital PR angles.
Asked to build keyword-targeted pages, an AI duplicated the homepage. Six months later: zero impressions, zero clicks. The failure pattern in AI SEO automation.
Form fills don't tell ad platforms what makes a lead valuable. How to treat lead quality and volume as separate objectives and feed deeper-funnel signals back.
Following a European Commission investigation, Google will exempt EEA search results from site reputation abuse manual actions — spam policy now varies by searcher region.
Google is removing digital content label and sensitive category exclusions from the DV360 API and requiring business identity for YouTube responsive ads.
What changed in search, ads and social, in one email.
Used only to send the newsletter.