Curated insights from marketing and trend media, updated daily.
Instagram’s new ‘Add to grid’ option lets tagged users show posts on their own profile. What tagged posts on the grid mean for brand collaborations and UGC.
Mark Zuckerberg says Threads is already bigger than X or soon will be. The user numbers behind the claim, and why audience fit matters more than raw size.
ChatGPT may lose the long platform war to Gemini, but ChatGPT Ads offer cheap inventory and thin competition now. Test them — while keeping Google and Meta core.
Recommendation engines and video now build preferences before anyone searches, so search increasingly confirms decisions. How brands can influence discovery.
TIME now serves FAQ-style ads on pages only AI crawlers receive. How AI crawler ads work, why they echo radio payola, and what brands should do instead.
Four teams named four different core customers, all based on gut feel. A step-by-step way to define your core customer from repeat behavior and map your beachhead.
Mobidays mapped 170+ Korean AI companies and institutions into four roles. Most crowd into applications, while operations and governance become the next fight.
Gartner’s Julie Reeves argues many creative failures are personality failures, not positioning failures. As AI scales content, brand personality becomes governance.
Lowe’s promoted CMO Jen Wilson to EVP and added Lowes.com and Marketplace to her remit. How retail media, loyalty and commerce are reshaping the modern CMO.
As Australia considers restricting engagement-driven algorithms, Instagram’s Adam Mosseri argues chronological feeds would shrink reach for creators and brands.
Meta is developing Edits Plus, a paid tier with more storage and expanded AI tools, sold within Meta One for Business or on its own. What creators should check.
Google is testing text ads from exact and phrase match keywords in AI Mode when intent is explicit. A possible path into AI Mode without AI Max or PMax.
What changed in search, ads and social, in one email.
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