Curated insights from marketing and trend media, updated daily.
In conversational search, the follow-up question reveals what users need. Map follow-ups, build topic systems and make claims verifiable to stay in the journey.
As AI floods feeds with look-alike content, human gestures stand out. Gumloop’s busker campaign and 10 non-selling marketing ideas worth 20–30% of budget.
Vibe design got its name with Google Stitch’s overhaul. As mockups become nearly free, a designer’s value moves to judgment. What works, what breaks, what’s next.
Can an AI marketing agent sell artwork? A semi-autonomous setup with artist approval works best. Permission tiers, budget splits, testing and legal points.
Target named former Hilton CMO Mark Weinstein chief marketing and guest experience officer, with Roundel and Target+ under him. What the expanded role signals.
Old Navy’s first campaign from a multiyear MrBeast deal drove a 22%+ jump in kids’ online traffic. What the creator-first shift means for a brand in a slump.
Snapchat’s Commerce Power Pack brings Dynamic Product Ads to Sponsored Snaps plus value, third-party and omnichannel optimization. What holiday advertisers get.
Meta One for Business adds competitor benchmarks, extended insights, Instagram post and Reels links, and a WhatsApp AI agent. Here’s what each tier includes.
Google Shopping ad CTR is up 17–20% year over year, but clicks are flat and impressions fell. Mike Ryan’s AI Overviews hypothesis and the metrics to watch.
Two GEO experiments tracked 775 citations across six AI platforms. Earned listicles, peer sets and comparative content drove AI visibility; owned content lagged.
Apple introduced its first foldable as ‘the largest display ever on iPhone.’ Three lessons in late-entrant marketing strategy for products that arrive late and cost more.
Paid influencer deals and product-seeding review programs are sold as separate services, but both run on UGC and social proof. Here’s how to plan them as one.
What changed in search, ads and social, in one email.
Used only to send the newsletter.