Curated insights from marketing and trend media, updated daily.
LinkedIn’s new B2B marketing campaign checklist argues lead capture misses most of the buying decision now that buyers use AI to shortlist vendors. The principles, the tools and what to change in your reporting.
LinkedIn explained how it detects AI slop: 1M+ users reported it in under three weeks, and teacher-student models plus policy agents now screen out-of-network posts with 94% precision. What B2B brands should change.
Threads Gems badges public posts and direct replies that drive meaningful conversation, judged on perspective, discussion and originality. Crossposts don’t qualify. Here’s what brand accounts should change.
Polymarket’s ‘Polymarket HQ’ puts LeBron James, Spike Lee, Derek Jeter and more in a fictional office tower. Here’s how the celebrity ad campaign was built as an expandable world, and what marketers can borrow.
Free People built its fall campaign with musician Willow without a traditional brief. Here’s how cultural co-authorship differs from transactional celebrity brand collaborations, and what marketers can borrow.
Volkswagen of America extended its U.S. Soccer deal through 2032. CMO Rachael Zaluzec explains her sports partnership marketing filter, talent-led social and why the Super Bowl needs a purpose.
Success tempts brands into endless brand extension. Motto's co-founders explain brand permission, how attention fakes product-market fit and the questions to ask before expanding.
Meta is designing an open agentic commerce protocol with Sierra so retailers can see and control what Muse AI agents do on their sites. Key issues for e-commerce brands that block agents.
Claude's Super Bowl ad promising no ads won the 2026 Cannes Lions Film Grand Prix. With Patagonia and MUJI, it shows three conditions for contrarian brand positioning built on what you won't do.
Southwest's Enter Airplane Mode campaign gives Rapid Rewards points for screenshots of your notifications. How the airline is using a mobile-first loyalty campaign as enrollment jumps 35%.
Espolòn's Fare Share program covers 50% of qualifying Uber and Lyft fares, up to $25, through Nov. 1. A look at how brands turn seasonal pain points like surge pricing into marketing.
Omaha Steaks swapped vague quality language for specific proof in its No Bull campaign and saw conversions rise 46% and social mentions 130% in about two weeks. Lessons for brand messaging.
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