Curated insights from marketing and trend media, updated daily.
As every brand mass-produces AI content, individual brands get harder to see. Pion Corporation CEO Jung Bum-jin explains why marketing AI must be built as an operating system, with real cases.
Retail media co-op ads connect retailer purchase data with publisher inventory so brands can track the funnel from impression to purchase — no owned store needed. Lessons from CLIO’s campaigns.
Nongshim answered a fan’s baby video with a giant Banana Kick bag and saw searches jump up to 325%. Here’s how to turn user-generated content into a brand asset — and measure it.
Kroger, Vidmob and MMA Global used predictive creative scoring to forecast e-commerce conversions with 81% accuracy. Recommended creative lifted conversion rates 4x on average.
Gartner found 18% of marketing leaders have cut roles due to AI and predicts most high-performing teams could drop entry-level jobs by 2030. Here’s how it says CMOs should develop junior talent.
Google’s Demand Gen ads add one-click image ads on YouTube Shorts and Gmail, AI product Q&A on YouTube and promoted locations in Google Maps. Gmail lifted conversions 40% at the same ROI.
Instagram added a Boost option for live videos, turning a livestream into an ad across Feed, Stories and Reels while you broadcast. Here’s how it works and when to schedule it.
From September 2026, Threads ads no longer need a matching Instagram username, and brands without Instagram can advertise from a native Threads profile. Here’s what changes.
X’s Under the Hood report now shows when posts were limited to comply with local laws — and which country. Here’s what it means for X post reach and shadowban worries.
A 14-year ad designer at Korea’s Mobidays creative.Lab explains her split for AI ad creative production: AI for cutouts, backgrounds and composites; humans for text, finishing and judgment.
Meta will block new political and social issue ads in the U.S. from Oct. 27 to Nov. 3 ahead of the midterms. Authorization is due Oct. 13 and submissions by Oct. 20. What advertisers can and can’t change.
Pinterest now lets brands boost eligible creator Pins about their products even without an existing partnership. Creators can approve, decline or opt out. What it means for holiday creator campaigns.
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