Curated insights from marketing and trend media, updated daily.
Revlon paired Amazon Interactive Video Ads with Dynamic TV Creative and saw a 9.8x higher CTR, 2x branded search and 2.6x ROAS versus benchmarks. Here is how to run CTV full-funnel.
Liquid Death is building an AI-native marketing organization that optimizes retail media daily. Here are the three phases of AI maturity and why owned data becomes the moat.
An SE Ranking study of 100,000 keywords found social links in 67.66% of Google AI Overviews. Here is how YouTube, Reddit, LinkedIn and Facebook shape AI search visibility.
At unBoxed, Amazon renamed its unified ad platform Amazon Ads Agent, opened full-funnel campaigns to all U.S. advertisers and launched DVA+. The results behind its AI creative and chat tools.
Korean ad agency Daehong Communications built D-AISY, an in-house AI platform for schedule research, reports and copy. Lessons on human-in-the-loop checks and legally safe data collection.
Meta is expanding a test of a Reels-first Facebook feed in India, opening the app straight to Reels and moving News Feed to a separate tab. A U.S. rollout is planned for next year.
Pinterest published its first beauty trends report, covering 11 makeup, hair, fragrance and skincare trends, plus new Beauty Guides and a Sephora partnership. What beauty marketers can use.
X Lift, X’s new AI ad creation tool, turns a business URL into ad images, copy and targeting in a few clicks. Why X is courting new advertisers and what its 50% self-serve growth means.
Meta unveiled new AI ad tools at Advertising Week, from a business assistant that learns brand guidelines and adjusts budgets to video from static assets and direct checkout inside Messenger and Meta AI.
Reddit lead gen ads now support AI-powered Max campaigns, plus a test of in-market audiences that cut CPA by nearly 7% in early trials. What B2B marketers should know.
Ferrero is investing over $50 million ahead of Super Bowl LXI, including Nutella’s first Super Bowl ad. Why sports marketing is central to its U.S. growth after Kinder Bueno’s 140% sales lift.
Growth mandates have boosted CMO influence in the boardroom, yet Lippincott and Bloomberg Media research warns it can erode external brand trust. Here is what Advertising Week leaders suggested.
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