Curated insights from marketing and trend media, updated daily.
v25 adds duration breakdowns for non-skippable in-stream ads, comments/likes/shares for Shorts, and a loyalty retention goal. Client library upgrades are required.
Yelp is licensing reviews, ratings, photos and business data to OpenAI, with Request a Quote coming to ChatGPT. 65% of Americans have used AI search; only 15% trust it a lot.
A California federal court dismissed Google's two DMCA claims, finding it had not shown its anti-scraping system SearchGuard operated with the authority of the copyright owner.
The European Commission issued two DMA fines against Google — one for self-preferencing in Search, one for blocking developers from promoting offers through other channels.
The test showed a lift. Did your change drive it? Lessons from a decade of running SEO testing programmes at a 70% average success rate.
In a survey of 494 agency professionals, 66% named AI search visibility the top new client request. Yet 48% cannot track AI-driven discovery. Here is what is measurable today.
An audit of 71 businesses on Prince Edward Island found the average business leaking 84% of its identity to AI systems, with 17% having no AI-retrievable presence at all.
ChatGPT Ads shipped oCPC conversion optimisation, average daily budgets, geographic exclusions and AppsFlyer/Adjust integrations — closing the gap with mature ad platforms.
In large catalogues, products die from invisibility, not quality. Less traffic means less data, which means even less traffic. Here is a campaign design that breaks the loop.
A new setting spotted in a European PMax campaign lets advertisers exclude household income brackets — seven tiers from the top 10% to unknown income.
Google is retiring standalone DSA campaigns. Creation ends January 2027, automatic migration starts February 2027. Here is what changes and what to record first.
AI Max is out of beta with over 500,000 advertisers. Google says searches too complex for keyword targeting are now ad inventory, with conversions up 15% on average.
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