Curated insights from marketing and trend media, updated daily.
As holiday promotion planning starts, shifting social usage trends make it worth reassessing traditional approaches. How to build an organic TikTok foundation.
Under Armour named 'Heated Rivalry' star François Arnaud a global brand ambassador, fronting 'For When It's Hot' for HeatGear — launched in North America's historically hottest week.
Ugg launched a back-to-school campaign fronted by alternative-pop band Muna and young creators, supported by paid media across Meta, TikTok, Snap and Pinterest.
In the LA pilot, 60+ events drew engagement from 66% of eligible active users — 71% among 18-to-24s. It arrives as MAU decline hits its slowest rate in 31 months.
88% of marketing leaders believe AI increases their carbon footprint, but only 36% have comprehensively measured the environmental impact. 8% have not measured at all.
Hub Entertainment Research finds two-thirds mind ads less than they used to, and 69% would watch ads to save money — an 11-point rise since 2021.
Sensor Tower research shows sports brands' digital ad spend up 26% to $3.3 billion, with social channels up 25% and mobile app spend up 116%.
Google's Q2 ad revenue grew 14% year over year to $81.6 billion, with search up 17%. World Cup content drew 1.7 billion unique viewers on YouTube.
Editor 2.13 brings full AI Max support to Shopping campaigns — automated text generation, URL expansion controls, brand lists and URL exclusions. Video Action campaign creation retires.
Crawlers will happily hand you 10,001 problems. The goal is not a clean crawl report — it is prioritising by segment, impact and effort, and admitting what is safe to ignore.
Uncertainty around AI search and zero-click has some companies freezing SEO budgets. It looks prudent, but authority compounds over time — and regaining it costs more than holding it.
Google added a guideline to its review snippet documentation covering reviews not based on genuine experience and reviews written for a benefit without clear disclosure.
What changed in search, ads and social, in one email.
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