
US TikTok Shop Beauty Hits $980M in Q2 — K-Beauty Takes the Top Two Spots
Up 82% year over year, TikTok Shop beauty overtook Sally Beauty. Medicube at $62.8M and Dr. Melaxin at $38.8M held first and second for a second straight quarter.
Curated insights from marketing and trend media, updated daily.

Up 82% year over year, TikTok Shop beauty overtook Sally Beauty. Medicube at $62.8M and Dr. Melaxin at $38.8M held first and second for a second straight quarter.

Snapchat's native lead gen ads saw CTR rise 77% year over year while cost per lead fell 26%. Now those leads connect automatically into HubSpot lists.

Policy certifications that previously required the Help Center are moving inside the account. The rollout begins in August, leaving existing and pending applications untouched.

46% say there is a nature deficit in the media they consume. An outerwear brand built a platform on natural intelligence as the counterpoint to the artificial kind.

Students arrive by horseback with personal DJs and surf on keyboards. How Anomaly used the sensibility behind brain rot as a creative pillar rather than mimicking Gen Z language.

Despite repeated obituaries, Facebook usage rebounded on Reels. Where to start with audience insights, the Ads Library and Creator Marketplace.

AI Mode passed a billion monthly users and 91% of citations appear on just one engine. Money, traffic and jobs moved before anyone could prove what caused it.

Human civilisation scales from cells to states. AI scales from parameters through models, agents and networks — and at that point technology becomes politics.

FX transformed the Sherman Oaks Galleria to promote "The Shards." Gen Z’s share of mall foot traffic rose 57% year over year, per PwC.

550 million monthly users. Posts carrying another platform’s watermark take a 90% reach penalty, and context-rich posts travel further than link hooks.

Pernod Ricard's Irish whiskey signed a multiyear NFL deal including global rights — a major sports bet placed while spirits demand stays soft.

Sales is rewarded for closing; delivery is judged on results. That misalignment makes unrealistic SEO and AI promises close to inevitable.
What changed in search, ads and social, in one email.
Used only to send the newsletter.