BrandSocial Media Today
Kia Turned a Reddit AMA Into Video — and Pre-Screened the Questions
A claw-machine AMA during WNBA All-Star Weekend drew 61,000 views in 72 hours. How a brand adapted a Reddit format to lower its risk.
Blog
Marketing Trends & Insights (Page 68)
Curated insights from marketing and trend media, updated daily.
Social Media MarketingSocial Media Today
Four Steps for Snapchat Marketing: Researching a Platform With No Public Trends Tool
Nearly a billion monthly users, but a privacy-focused design makes brand entry harder. Where to start with manual research and a public profile.
AI SEOSearch Engine Land
'Liquid Content': What If the Article Is No Longer the Unit of Journalism?
AI is deconstructing the traditional article. Pulling verified information, quotes and data out of a rigid container and into flexible delivery pipelines.
Marketing TrendsMarketing Dive
'Connected Content': 80% Say a Bad Ad Is Worse Than No Ad at All
Omnicom's proposed creative paradigm catches signals across four dimensions — consumer, commerce, culture and category — and releases content attuned to the moment.
MarTech아이보스
Buzzni Unifies Data Across 18 Korean Home Shopping Channels, Including Estimated Sales
A platform analysing scheduling, estimated revenue and price movement in one view launched commercially, with a free tier and a KRW 69,000 monthly plan.
E-commerce아이보스
Korea's Open Marketplaces Shift From Chasing Buyers to Growing Sellers
Platforms that never take inventory find seller quality is product quality. Gmarket is committing KRW 500 billion a year as multi-homing erodes easy differentiation.
Tech & AI아이보스
Google Adds Face Video Sign-In, Using Head Turns to Screen Out Deepfakes
Forget your password and a selfie video can verify you. The catch: facial data cannot be reset the way a password can.
Influencer MarketingMarketing Dive
Gap Turns Employees Into Influencers, Opening Its Creator Program to Staff
Corporate, distribution and store staff can now apply to promote Old Navy, Gap, Athleta and Banana Republic, earning commission and product.
BrandMarketing Dive
Snickers Is Hiring a 'Chief Online Chill Officer' for Two Weeks
The role: find heated internet moments like sports debates and leave witty comments and coupons. A campaign connecting online irritability to a decades-old brand platform.
Social Media MarketingSocial Media Today
Six Ways to Build a Brand on Pinterest: 631 Million Shopping-Focused Users
Keywords now matter more than hashtags. How to read seasonal demand through Pinterest Trends and search, and prepare Q4 holiday promotion early.
AI SEOSearch Engine Land
AI Makes SEO Faster — But Where You Stop Decides the Outcome
Pure AI pages vanished from search within nine months. Hand-rewritten pages gained 12% in clicks, and human-first content was 8x more likely to rank first.
Digital Advertising아이보스
Microsoft Tests Ad-Supported Free Cloud Gaming on Xbox
Xbox Insiders can stream owned games free for up to an hour. Ads play only before the session starts, never during gameplay, and participation is opt-in.
One roundup, once a week
What changed in search, ads and social, in one email.
Used only to send the newsletter.