Curated insights from marketing and trend media, updated daily.
Meta Ads Super Burst lets brands book a 3–24 hour window of TV-scale reach with category exclusivity. Plus First Impression Ads, expanded Reels Trending Ads and Aggregated View Time — what brand marketers need to know.
TikTok Shop topped $500M in sales over Black Friday–Cyber Monday 2025. See the 2026 TikTok holiday shopping trends — gold jewelry +1,134%, Christmas pajamas +297% — and how to plan for LIVE.
Black Friday ad performance hinged on creative, not discounts. Weekly creative refreshes lifted day-7 ROAS 23% and interactive endcards 40%. Here’s what AppLovin’s BFCM data means for your plan.
E.l.f. Cosmetics launched ‘Express your e.l.f.’ on Korea-based Zepeto, where about 70% of users are Gen Z and avatars change 14+ times a week. Why metaverse beauty marketing still works there.
Korean consumer concern about AI home appliances rose from 45.1% to 52.2% in a year, and users worry more than non-users. How LG and Samsung sell security, and three trust-led marketing angles.
When a truck carrying 12 tonnes of KitKat vanished before Easter, the brand spoke first, joked and built a tracker. The crisis communication playbook that won Cannes Lions’ PR Grand Prix.
TikTok Shop gives U.K. merchants shoppable photo carousels (5–7 images recommended), live group deals, price cuts, auction second chances, subscriptions and automated GMV Max ads.
TikTok signed an exclusive microdrama deal with creator-IP studio Made By Us Studios. Why TikTok microdramas matter after Screen Time became its top-performing show ever.
Snap surveyed 17,000+ map users to pitch social map marketing. Snapchat users were 2.9x likelier to discover favorite businesses there — yet over 70% don’t use Snap Map to find places.
An ANA report finds two-thirds of marketers rank influencer marketing measurement as their toughest challenge. How paid amplification, 30/70 splits and single ownership help.
Coca-Cola’s Mr. Pibb relaunch drove 20%+ Q2 volume growth and 4 million new households. The three-part brand relaunch playbook behind Morning Consult’s fastest-growing brand of 2026.
WARC Media finds top consumer goods marketers lifted their ad-to-sales ratio to 12.5% as tech platforms fell to 7.4%. What the ‘two-speed marketplace’ means for brand budgets.
What changed in search, ads and social, in one email.
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