Curated insights from marketing and trend media, updated daily.
Data from 25 million+ ad assets shows a 10-day creative cycle held just six hours of real production. Six types of bad briefs and how to fix review and compliance in creative operations.
An Ipsos study for Snap found 42% of Snapchat users watch microdramas daily and 64% know a short drama platform. How brands can use microdrama marketing through sponsorships and original series.
Five Guys' first Korean store drew six-hour lines. Its brand consistency strategy skipped localization: same foil, same peanuts, a year sourcing local potatoes and twice-weekly secret shoppers.
After a 6% revenue drop and 729 closures in 2025, Subway is betting on core customer marketing. CMO Jeff Klein explains 'Feed Your SUBconscious,' modular creative and why Sweetgreen isn't the rival.
Chili's has posted 21 straight quarters of same-store sales growth. Inside the Chili's marketing strategy: the R.E.D. framework, a 50% jump in value perception and a Gen Z guest mix of 25%.
Not Your Mother's went from 6 SKUs in 400 Walmart stores to 86 SKUs in 40,000+ doors and a Henkel acquisition. The mass hair care brand growth playbook behind 40% sales growth in 2025.
Peacock launched Your Bravoverse, an AI-curated vertical video feed with an Andy Cohen avatar, and Wendy’s is the launch sponsor. What this new streaming advertising format means for brands chasing CTV budgets.
A decade after Netflix entered Korea, it has about 15.5M monthly users and 58% of OTT watch time. Naver TV shut down, yet cinema attendance rebounded. What Korea’s video consumption shift means for content marketers.
Instagram Reels now lets creators film with another Reel on screen as a reference, while Reel linking ends Oct. 28. Plus new Edits features: audio links, trending topics and Kits. What brand accounts should change.
LinkedIn creator monetization is growing: pre-roll ads on creator videos with no partnership required, new Creator Marketplace filters and paid 1:1 Advice Sessions. What B2B marketers should know.
LG Electronics reread its online store LGE.com as the odd nickname “Leugedakkom” to signal its shift to lifestyle. What this rebranding campaign teaches about creating newness from existing brand assets.
Korean beauty outlet Offbeauty opened 48 stores in about 18 months by choosing agency stores over company-owned ones and cutting assortment to ~1,000 SKUs. Here’s how its retail expansion strategy differs from Olive Young’s.
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