Curated insights from marketing and trend media, updated daily.
Meta enters the enterprise AI developer tools market against OpenAI and Anthropic with pricing under a tenth of rivals — on the condition that users supply feedback.
AI-cited URLs run 25.7% newer than search-cited ones, and ChatGPT recommends businesses averaging 4.4 stars. Five factors for multi-location brands to prioritize.
A studio replaced designer, frontend and backend postings with a single product builder role. Dozens of interviews later, nobody was hired. What they changed.
AI made content easy; it did not make fans. Korean creative leaders on translating brand messages, leaving exactly one thing behind, and designing for emotion.
Snapchat's own guidance says its vertical, visual-first format is 'not suited for complex corporate targeting,' aiming instead at Gen Z-focused small businesses with a $75 credit.
Advertisers get 30-second generated clips and up to 50 multimodal references, up from 15 seconds and 9 — arriving exactly as user backlash against AI video intensifies.
Festive activity spikes as early as September, Performance+ showed a 28% ROAS lift in testing, and 55% of weekly users keep buying between Christmas and New Year.
LinkedIn's Head of Ads says events only pay off when treated as part of a bigger motion: retarget attendees, clip the content, and budget for promotion from the start.
Revenue rose 19% to $1.6B and subscriptions grew 85%, yet fewer than 3% of monthly users pay. Growth keeps coming from markets where Snap earns least.
Nobody would upload dating videos, even for $20. Then 'Me at the zoo' revealed what people actually wanted. Five lessons on choosing market signal over founding hypothesis.
Life Workshop grew from ₩200M in capital to ₩32.3B in annual revenue starting with a single dehumidifier. Compression strategy, subtracted design and honest value pricing.
A limited test asks searchers to sign in to "verify you're a human and see more results." If it rolls out, rank trackers and SERP scrapers have a problem.
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