Curated insights from marketing and trend media, updated daily.
Remaking a 30-year holiday tradition with AI, without actors or real trucks, drew one verdict: soulless. A framework for separating assets that can be generated from those that cannot.
OpenAI, Microsoft, Netflix and TikTok alongside KFC, Kurly, Yeogi Eottae and LG. Six threads from day one of Korea's largest marketing and adtech conference.
Google is extending Maps from navigation into task execution, adding multi-step agent actions like filling carts and comparing live lodging prices, starting in the U.S.
Sanctions on Telegram and WhatsApp opened a messaging gap that pushed KakaoTalk's Russian MAU to 436,000 — just as access restrictions began appearing.
A new filter surfaces only Place Plus (beta) merchants at the top of local search, alongside station and district keyword recommendations and wider place+ badge placement.
Naver monetized informational queries rather than cannibalizing commercial ones, producing a 30% CTR lift and 3x purchase conversion, while its AI tab passed 10M MAU.
External partners integrated with Naver Reservation recorded 115 million bookings over the past year, up 14%, across 149 partner companies in dining, beauty and lodging.
Searching a Clip creator's channel name now returns profile image, description, latest short and long clips, and creator news in a single result view.
Korea's premium grocery platform turns validated online bestsellers into a curated physical experience designed to send shoppers back to the app.
Listings must show the final price including every fee, with mandatory seller inspection insurance and a 7-day contract cancellation right for major defects.
Kakao's first agent integration connects suggestion, authentication, ordering and payment inside a conversation, targeting 10 million monthly active users by year-end.
The Korean e-commerce platform connects Google's official brand collaboration API, unlocking co-viewing-adjusted reach and in-content brand mention data for creator campaigns.
What changed in search, ads and social, in one email.
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