Curated insights from marketing and trend media, updated daily.
A translated first keyword can make a foreign market look empty. An 80-query test shows how international SEO keyword research fails and how to build a market-entry map.
Can employees take prompt libraries built at work when they leave? How U.S. work-for-hire and trade secret law apply to AI prompt ownership, and what firms should do.
When everyone has the same AI tools, the difference is what you decide to do. A Korean county’s Times Square apple ad and what it says about marketing skills in the AI era.
Feedback like ‘make it bold but simple’ isn’t nonsense; priorities just aren’t set. Four questions that turn vague design feedback into clear requirements.
Mars-owned Cheez-It turned college football couch debates into a campaign device. How its set, characters and media placement built a sports marketing campaign.
Cadbury teamed with Luar and Nylon on a Swarovski-studded chocolate clutch to launch ‘There’s Magic in More,’ its largest U.S. campaign. How the Cadbury campaign works.
Meta is spotlighting spin view, multi-cam and Instagram editing tools exclusive to its AI glasses — even as backlash over covert recording grows. What creators should weigh.
Snapchat says 78% of its users plan to vote in the midterms and 80% found candidates via ads. The data behind its political ad pitch, and what brands can learn.
Amazon advertisers can now buy ChatGPT Ads through Amazon DSP in a U.S. pilot. How buying, pricing, placement and reporting work, and what advertisers should test.
AI made words cheap, moving content’s value to ideas, expertise and judgment. Why the AI content backlash misses the point, and where writers and marketers should go.
Consumers now talk about brands in video, but most social listening only reads captions. What multimodal social listening finds, with LG Electronics’ case.
After two failed startups, Thibault Louis-Lucas runs seven AI products earning $1M a month with no employees. His approach to fast product validation, step by step.
What changed in search, ads and social, in one email.
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