Curated insights from marketing and trend media, updated daily.
The New York Jets and Outfront pair out-of-home ads with experiential activations as ‘IRL media.’ What the OOH renaissance and its measurement gap mean for brands.
WordStream’s 2026 Facebook ad benchmarks show traffic CPC down 14% to $0.60 and CTR up to 1.93%, with flat lead costs. Industry CPLs and what they mean for advertisers.
Knowledge workers spend about 30% of their time searching for information. Buzzvil’s internal agent Iris shows four decisions to make before choosing a model.
From shade-route maps in a heat wave to crowd-built cheap-eats maps and taxi drivers’ restaurant guides, maps are becoming content platforms. What it means for map marketing.
‘When the point of contact becomes a point of friction, the designer has failed.’ How Joe and Josephine, the Bell 500 and the Honeywell Round laid UX foundations.
Choi So-young has sent a daily AI prompt newsletter since 2023. Her view on the shelf life of AI skills, the taste to judge output, making space to think and why love matters.
Waiting at the booth rarely works at B2B trade shows. How to control what you reveal, book meetings in advance, stop passersby cheaply and follow up the same night.
Burger King’s first global flagship, Flameground in Seoul’s Seongsu, leads with flame grilling, not the Whopper: course dining, local beer and art as flagship store strategy.
Campbell’s is moving about 85% of working media to social, influencers, e-commerce and AI platforms and focusing spend on growth brands. How the reallocation works.
Modelo’s new college football platform is backed by an 18% media increase. Three spots, media partnerships and the sports sponsorship strategy behind the push.
Google connected Data Manager to Google Analytics and DV360, broadened its API and added diagnostics, citing a 26% incremental ROAS lift. What advertisers should prepare.
When AI Max expanded into competitor searches an advertiser deliberately avoided, it proved automation needs checks. Mike Ryan on AI Max guardrails and campaign structure.
What changed in search, ads and social, in one email.
Used only to send the newsletter.