Curated insights from marketing and trend media, updated daily.
YouTube's Shorts algorithm now prioritizes original content and cuts reach for re-uploads. What brands and creators using clips should check.
Craft beer marketing is splitting in two: Boston Beer trims ad spend while Athletic Brewing lifts media 120%. Key numbers from a shrinking market.
A Findem and CMO Huddles study shows CMO tenure down 35% since 2010. See the numbers by company type and what marketing leaders should do about it.
Naver Smart Store shuts down its Exhibition feature on November 25, with new registration blocked from October 28. The replacement tool, Store Content, opens October 14. Here is the seller migration checklist.
Netflix is positioning attention — not reach — as the headline ad metric, designing campaigns from genre and daypart data. Formats, programmatic expansion, and a 27-country ad tier by 2027.
Korea's transport ministry reviewed online property ads for a year and flagged 10,412 suspected violations. False listing details made up 55.4% and missing mandatory information 40% — a breakdown with lessons for any regulated ad category.
Discovery is shifting from search boxes to creators, and influencer marketing is turning into affiliate-based commerce. Korea's creator economy is projected to grow from KRW 5T in 2025 to KRW 43T by 2033.
With AI answers absorbing clicks, the top 100 media companies spent $113M on paid search in July, up 41% year over year. Forbes, CNN and USA Today still lost 20%+ of organic traffic. The loop this creates matters beyond publishing.
Naver's AI shopping agent now recommends only products that can actually arrive in time, using address and order cut-off data. Conversations rose 60% and GMV 82% since June — and seller data fields now decide visibility.
Kakao's fifth annual Business Best Awards expands to 10 categories, selects 100 businesses, and applications close October 14. Eligibility, prizes, and how to frame a case study that survives judging.
OpenAI is piloting sponsored AI agents with select US advertisers, turning a ChatGPT ad click into a brand conversation. What replaces the landing page, and what advertisers need ready before it scales.
Korea's KISA is treating KakaoTalk brand messages sent on SMS-only consent as illegal spam. Here's the per-channel marketing consent rule, the fine that follows, and what brands running CRM in Korea should audit now.
What changed in search, ads and social, in one email.
Used only to send the newsletter.