Curated insights from marketing and trend media, updated daily.
Meltwater and YouGov research shows AI in influencer marketing is far less accepted than in ads, and 59% would trust brands less without disclosure. Here's how to protect influencer program credibility.
Meta is removing manual placement exclusions for engagement, leads, app promotion and sales objectives. Here are the Meta ad placement controls that remain: media customization, placement value rules and more.
CLIO ran retail media co-op ads on Olive Young for two sales seasons. ROAS fell from 1,500% to 960%, yet cost per add-to-cart and assisted conversions revealed which creatives really worked.
ChatGPT ads now run in Korea, but they don't change what ChatGPT says. Compare ChatGPT ads vs GEO on cost, placement and metrics, and see why reach limits make GEO essential.
Publicis CEO Arthur Sadoun says agentic AI marketing is moving fast while enterprise AI transformation lags. Here's what Q3 results, Sapient and pitch-free wins reveal for brands and agencies.
Lowe's Media Network is turning its retail media network into a full-funnel partner, adding off-platform media, Ipsos-backed incremental ROAS reporting, creative services and answer engine optimization.
Holiday ads fight for the same attention. Checkout media reaches shoppers while they're buying, scales with transactions and lets you shift budget mid-season based on incrementality.
After expanding NFL Gametime, X has launched a dedicated MLB hub with live scores, team content and conversation. Sports already draws nearly double the impressions of X's next topic.
Meta has retired its separate access verification review for apps that use clients' business data, relying on Business Verification and App Review instead. Here's what agencies should check.
Gen Z spending power is heading to $12 trillion by 2030. At Advertising Week, Smirnoff, Hinge and Dazed Studio shared how they earn Gen Z attention with humor, craft and culture.
Toss built its own terminals for face payments; KakaoPay borrowed existing infrastructure. Comparing Korea's in-store payment strategies reveals the real prize: merchant data and marketing.
Zoom's webinar audience report shows top accounts get 27x more registrations, 'fireside chat' sessions draw 64% attendance, and 72% of replay views happen in week one.
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