Curated insights from marketing and trend media, updated daily.
Attribution asks which touchpoint deserves credit. Incrementality asks whether the sale would have happened anyway. Attributed conversions are not the same as incremental growth.
IRL streaming, led by creators like iShowSpeed, is surging. Viewers feel they are spending time with a friend, not watching a performer — where brands meet the most engaged consumers.
Heineken is piloting an OpenTable program that rewards designated drivers at the moment of reservation — a behavioural-design answer to marketing non-alcoholic beer.
More location pages do not create stronger local visibility — they create internal competition and fragmented authority. Map the real business first, then build the minimum.
Shared Claude conversations surfaced in Google and Bing. The cause was not the search engines but a setup that blocked crawlers via robots.txt while relying on noindex.
Google Search Console platform properties are now live for all accounts, letting you see how content on platforms you do not own performs in Search, Discover and News.
Google appears to be extending its AI-generated ad description test from Search to Shopping and Product ads, placing copy advertisers cannot edit beside their listings.
Olaplex started in a Santa Barbara garage in 2014 and opened a category with one ingredient and one patent. A case study in functional superiority beating marketing language.
AI models searched familiar brands 55.7% of the time versus 17.4% for unfamiliar ones. Across 3,960 responses, the advantage is decided before the search even starts.
Blending brand search into your campaigns inflates reported ROAS. Automation always drifts toward the easy conversion, and new-customer budget shrinks. Separate them first.
Research found 83% of ChatGPT carousel products matched Google Shopping’s top 40. What decides AI shopping visibility is your Merchant Center feed, not your PDP.
Amazon's Q2 ad segment grew 26% to $19.8B. Advertisers running across multiple sports more than doubled unduplicated reach, and those viewers spent 12% more.
What changed in search, ads and social, in one email.
Used only to send the newsletter.