Tech & AI모비인사이드
Marketers Who Re-Explain Their Brand Every Time vs. Those Who Locked It Into a Skill
The cost of re-explaining brand tone in every new chat has a name: the Blank Slate Tax. How to turn brand knowledge into a file-based asset instead.
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Marketing Trends & Insights (Page 71)
Curated insights from marketing and trend media, updated daily.
Social Media MarketingSocial Media Today
Seven Steps for YouTube Marketing: From Google Trends to Shopping Affiliates
People now watch YouTube the way they watch TV. Here is the working order — trend research, the creator partnerships tool, Shorts, and shopping affiliates.
BrandMarketing Dive
Popeyes Overhauls Its Agency Roster: After Its Worst Quarter, the Goal Is Consistency
Anomaly takes US creative AOR duties in a wide-ranging roster shakeup. Improving execution and delivering consistent value messaging drove the review.
Local SEOSearch Engine Land
Changing Your GBP Address Does Not Move the Map Pin: The Trap for Service-Area Businesses
When a service-area business hides its address, the map pin can revert to the address the profile was created with. Updating the dashboard does not re-anchor your rankings.
Google AdsSearch Engine Land
Google Makes Passkeys Mandatory for the Google Ads API: August 5 Rollout, Mind the 7-Day Delay
New OAuth refresh tokens will require passkey authentication. Existing tokens keep working, but a newly created passkey may face a seven-day security delay.
Google AdsSearch Engine Land
Testing Google Ads AI Max's Automated Ad Copy: Set Messaging Restrictions First
A hands-on test of AI Max text customization across ecommerce, B2B and B2C accounts — plus the trick of having Gemini write ads you hate before writing the restrictions.
AI SEOSearch Engine Land
The AI Entity Footprint Audit: Ask AI to Explain Your Business
Ask ChatGPT to describe your business and see what comes back. A new audit layer that evaluates the collective understanding your assets create, not the assets themselves.
Social Media MarketingSocial Media Today
Instagram Marketing in 2026: Five Steps in Front of 3 Billion Monthly Users
With more than 3 billion monthly active users, Instagram is unavoidable. Here is the working order — trend research, influencers, strategy and the metrics that actually matter.
BrandMarketing Dive
The Deodorant Ad That Renamed Subway Stations: Degree Bought New Yorkers’ Own Words
Degree partnered with the MTA to turn West 4th Street into "Sweat Central." A hyperlocal campaign built from the language commuters were already using on Reddit.
Startup모비인사이드
Pitching With Weak Traction: Investors Spend Just 40 Seconds on That Slide
DocSend found investors view a seed deck for 3 minutes 44 seconds on average — and lingered 80% longer on the traction slide of decks that failed. Five strategies to fill the gap.
SEOSearch Engine Land
SEO and PPC Alignment Starts With Your Org Chart: Two Structural Models
Sharing keyword data between SEO and PPC sounds simple but rarely happens. Silos and competing goals are why. Comparing the unified search team against the cross-functional pod.
Ad TechSearch Engine Land
Microsoft Ads Brings Ad Preview Hub to Performance Max: Share Reviews Without Account Access
Advertisers can now preview how PMax assets combine across placements before launch, and share a secure link so stakeholders can approve creative without account access.
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