Curated insights from marketing and trend media, updated daily.
An AI Overview named two competitors while the top paid ad went unmentioned. How intercepted clicks feed back into Quality Score and CPC, and the four diagnostics to run now.
New Semrush-based analysis across 1,094 categories: brands get cited far outside their expertise but named only where they own the topic. What topical authority actually buys in AI search.
Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn and Instagram have each restricted AI-generated content. What platforms got wrong, and what brands should do about it.
Instagram published a five-step editing workflow drawn from creator consultants: build around the hook, cut to the beat, and read skip rate, 4-second drop-off and save-to-share ratios.
Google's AI Mode decomposes a query into sub-questions, searches them in parallel and synthesizes one answer. How fan-out works in four stages and how to structure content for it.
Lilly and Amazon Ads built a spot around a Prime Video analyst, blurring the line between ad and broadcast. Plus the multisport data: 2.3x unduplicated reach, 17% more orders.
89% of AI citations come straight from earned media, and engines overlap on just 11% of sources. Five steps for CMOs to close the gap between AI visibility and validation.
Fossil's Q4 holiday campaign beat its 14.7M impression goal by nearly 400% by combining AI audience profiling with airports, in-flight Wi-Fi and mobile retargeting.
Papa Johns names a new global CMO and rebalances media toward mass reach after comps fell 8.3% in North America. The co-op markets that outperformed by 200 basis points explain the shift.
Kraft Heinz is pushing marketing to at least 6% of net sales while consolidating media partners into deals with the NFL and Disney. What justifies raising spend while sales still decline.
Snapchat and Omnicom surveyed 6,000 users aged 13–28 across six countries to codify what younger audiences find funny. The first platform attempt to structure comedy writing — and its limits.
Nikita Bier is leaving X after a year of record-growth claims that its own EU DSA filing contradicts. What advertisers should verify before trusting platform metrics.
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