Tech/AI모비인사이드
GEO Doesn't Work Without SEO — Sorting Out SEO, AEO and GEO
SEO, AEO and GEO get used interchangeably. Google says AEO and SEO are the same thing, and GEO optimization is a layer on top of SEO. Here's the correct order of work.
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Marketing Trends & Insights (Page 54)
Curated insights from marketing and trend media, updated daily.
Social Media MarketingSocial Media Today
Half of U.S. Shoppers Verify AI Recommendations on Reddit — More Than They Trust Family
Reddit's Path to Purchase study found half of U.S. shoppers check AI chatbot product recommendations on Reddit. Here's the data on Reddit's purchase influence.
MarketingMarketing Dive
Gap's Fall Denim Campaign Casts an 'Obsession' Breakout — and Re-records a Robyn Classic
Gap's "Denim on your own" pairs Inde Navarrette with Malcolm Todd covering "Dancing on My Own." Inside the repeatable formula behind Gap's denim campaigns.
ChatGPTSearch Engine Land
ChatGPT Ads Appear on 26% of Commercial Prompts — and 1 in 7 Lands on the Wrong Topic
SE Ranking analyzed 50,000+ commercial prompts: ChatGPT ads showed on 25.94%, close to Google AI Mode, but 14.35% were unrelated. What advertisers should check.
Tech/AI모비인사이드
AX Design Starts in a Note App — Building an LLM Wiki With Obsidian
AX design puts AI at the center of the design system, and it begins by turning team knowledge into assets. Three reasons Obsidian works as the base for an LLM wiki.
Social Media MarketingSocial Media Today
Meta Adds Exclusion-Only Audiences — a Guardrail Against Reaching the Wrong People
Meta now supports custom audiences that can only exclude. Here's how to use Meta ad exclusion audiences for opt-outs, regulated targets and accidental inclusion.
GoogleSearch Engine Land
Google Adds AI Feature Buttons Under Its Search Box — Create Images, Ask About Files, Brainstorm
Google confirmed a limited desktop test placing three AI Mode entry buttons under the home page search box. Here's what a new Google AI Mode entry path means for SEO.
MarketingMarketing Dive
Urban Outfitters Puts 76 Students in Its First CTV Ad — Owning Campus, Not Back-to-School
Urban Outfitters' first connected TV spot, shot at Rutgers, runs on Netflix and Hulu. A look at the Gen Z marketing strategy behind narrowing to campus life.
Trends모비인사이드
Why 'Kim Bujang' Matters to SBS — It Sold the Streaming Rights and Kept the IP
The hit drama's real story isn't Netflix numbers — it's that SBS retained the IP. Inside the broadcaster's content IP business strategy and what still has to work.
Tech/AI모비인사이드
Designing a Personality for an AI — Why Anthropic Built Directness Into Claude
Anthropic asked Claude for curiosity, warmth and wit. Here's why AI persona design bans flattery and installs directness instead — and what brand tone can borrow from it.
Social Media MarketingSocial Media Today
Reddit Travel Marketing Starts in August — 90% of Users Research There Before Booking
Reddit published new insights for travel marketers: holiday research begins in August, and 90% of Reddit users research travel brands on the platform before booking.
MarketingMarketing Dive
CeraVe Takes On Tanmaxxing — a Gen Z Sunscreen Campaign Built as a Renovation
With Google searches for tanning at a five-year high, CeraVe's Gen Z sunscreen campaign skips the warning and rebuilds a sorority backyard instead. Here's the design behind it.
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