Curated insights from marketing and trend media, updated daily.
Pinterest and Zillow partnered to bring 34 Zillow consumer segments — including fixer-upper shoppers — into Pinterest ad targeting via Media Network Connect.
Meta and NABTU will build registered apprenticeship programs for data center construction. It lands as 300+ localities have banned or paused data center development.
LLM, fine-tuning, RAG, hallucination, multimodal, on-device, physical AI. Follow the order in which AI actually evolved and the scattered vocabulary becomes one story.
AI Overviews shape which vendors a B2B buyer investigates before any click happens. Here is how to measure influence on consideration, not just rankings and sessions.
Cuisinart's first social-native episodic campaign runs 14 non-linear episodes across TikTok, Reels and Shorts. Here is why order-independent storytelling wins in algorithmic feeds.
Emarketer modeled a nationwide classroom smartphone ban: TikTok loses $1.26 billion, Snapchat loses 6% of ad revenue, Meta under 1%. What teen-targeted media plans should change now.
Google reached 47.02M monthly active users in Korea, edging past Naver for the first time. Daily actives and time spent tell a very different story for marketers.
AEO and GEO budgets are growing fast, and so are unverifiable sales pitches. Here is how to vet an AI visibility vendor and what to measure instead of rankings.
Google added Local customer optimization to Performance Max store-goal campaigns, prioritizing nearby high-intent users across Maps, Waze and local Search. Note the Merchant Center restriction.
YouTube expanded Ask YouTube to all U.S. users. What changes for channel strategy when YouTube's AI chatbot returns structured answers instead of a list of videos.
Microsoft Clarity now reports AI scrape activity against referral traffic in a single metric. How to use the AI bot crawling ratio to decide what to allow — and how to read it correctly.
NBT signed an ad server deal with Mobwith to expand into display advertising. What advertisers should check when an 11M MAU reward network starts selling standard display inventory.
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