Curated insights from marketing and trend media, updated daily.
With AI disclosure laws now live on three continents, the IAB released version two of its framework. Here is what requires a label, what does not, and why over-labeling backfires.
Three months after Google Marketing Live, enough has shipped to separate real B2B lead gen changes from features that still need time. Here is what to do this quarter.
AI search optimization is not a new discipline but a stress test of technical SEO. Check crawler access, rendering, structured data, and entity consistency.
OpenAI is opening ChatGPT Ads across 31 European markets. Ads stay limited to Free and Go plans, with conversion optimization, a pixel, and a Conversions API now in place.
Promptwatch data shows Reddit's share of ChatGPT Search citations dropping from 3.83% to 0.52%, a reminder of how fast AI visibility can change without notice.
A new Enhanced matching option is appearing in Customer Match settings, extending first-party audience reach by matching consented users with consented publisher users.
A study of 14,472 citations found business websites dominate Gemini local AI search, while repeated identical queries returned overlapping sources only 40% of the time.
AI crawlers do not execute JavaScript. In a 41-day logged experiment, GPTBot, ClaudeBot, and six other crawlers found exactly zero JavaScript-linked pages.
LinkedIn's AI-powered recommended clips and chapters are live globally, turning event recordings into short-form highlights and skimmable replay segments.
The Meta AI Mac app adds window sharing, system-wide dictation, and business benchmarking. The endpoint of that design is a paid subscription called Meta One.
Women's sports marketing is a category where brand position is still unclaimed. Here are Meta's follower, view, and purchase-influence numbers, and why timing matters.
View measurement differs across platforms and even within one. Here is why brands need to reconsider engagement metrics after YouTube changed how it counts views.
What changed in search, ads and social, in one email.
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