Curated insights from marketing and trend media, updated daily.
University of Minnesota researchers studied focus groups of 15- and 16-year-olds and found TikTok food content triggered immediate desire to eat. Influencer-made clips had a bigger effect than ads.
TikTok started a Substack newsletter, The Creator Cut, written by creators about making TikTok Live work. The GMV gap between TikTok and Douyin explains what the platform is really trying to build.
The internet had Google, mobile had its own winners. So where is the AI era's giant? A Korean operator argues the answer is structural: this time the screen didn't change, the price of tools did.
Pizza Hut temporarily removed 'pizza' from its name through Aug. 31, going by Hut to match the football snap call. A wordplay campaign, a value push, and a brand about to change owners.
Whitespark analyzed 1.8 million Google Business Profiles across 4,209 categories. Specific primary categories, aligned additional categories, and profile completeness all correlate with stronger local rankings.
From Oct. 1, missed Local Services Ads calls lasting over 20 seconds during business hours count as chargeable leads, along with qualifying follow-up calls. Here are the exceptions and what to check now.
Meta filed a patent in February for a hardware cut-off switch on its AI glasses, disconnecting recording and AI entirely. With venues from UK pubs to DEF CON banning the devices, one problem remains unsolved.
Grok 4.6 added five intelligence points in five weeks with no new foundation model, just post-training. Its cost edge comes from spending 22K output tokens per task, not from a cheaper price per token.
Korea's health functional food market has hovered near 6 trillion won for five years, growing 0.2% in 2025. With 83.6% of consumers already buying, personalized supplements became a service business, not a product one.
Ad platforms count generously, backends count last-click, and averaging them produces a third wrong number. Here is why paid media incrementality — not attribution — is the only figure that should steer spend.
The consultancy behind Gap's ten-quarter turnaround now steers Athleta's rebrand. Here is why a brand down 11% in comparable sales abandoned safe empowerment for a more provocative purpose message.
An SEO roadmap has to answer 'so what' for every line. The SCOPE frame — strategic alignment, confidence, ownership, impact, effort — decides what earns a roadmap slot and what stays in the backlog.
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