Curated insights from marketing and trend media, updated daily.
YouTube is expanding prompt-built custom feeds to eight per user and replacing Home topic chips with them. What YouTube custom feeds change in the reach formula for creators and brands.
Meta is testing Reply to Keywords, which auto-sends a DM to anyone commenting a chosen keyword on an Instagram ad. How the comment-to-DM lead flow works, and what to design before switching it on.
TikTok expanded Out of Phone with six new DOOH partners across the UK, France, Belgium, Spain, and Italy — and brands can now run UGC on those screens. What the second life of in-app creative means for campaigns.
Falling CTR and CVR usually mean you're bidding on words customers never use. A three-step review mining process that turns repeated review phrases into long-tail search keywords and display copy — plus the trap keywords to skip.
Views without sales usually means you're making only one kind of content. A four-stage content funnel framework — with a skincare brand example, a pass/fail test for each stage, and a fill-in-the-blank planning sheet.
Indie brand Anua rode one ingredient to #1 in Amazon skincare. With H1 exports at $7B and the US overtaking China, K-beauty marketing now runs on designed discovery: content, search, local channels, and authenticity trust.
AI adoption hasn't freed marketing teams because the bottleneck moved, not vanished. The four human checkpoints in every AI workflow — instruct, inform, review, release — and what it takes to go AI-driven.
A 60,000-query, 5.32M-result analysis tests the listicle demotion theory. Verdict: no universal penalty, a real ~4-point targeted cull — and a bigger problem, with Reddit, YouTube, and AI Overviews eating the clicks.
Coke's 'Fan Work Is Thirsty Work' platform returns for college football with campus creator content, a first-ever Yahoo fantasy tie-up, and packaging for 25 teams — a flanking strategy around Pepsi's NFL lock.
Meta ads optimization has shifted from targeting to creative. What the new creative diversity metric measures, why 20 ads can still count as one, and how to vary hooks, creators, and messaging that Meta's AI can learn from.
United aired ESPN's Fantasy Football Marathon live from a flying 737 to prove its Starlink Wi-Fi — a brand activation built on demonstration instead of adjectives. Here's how the play was structured.
Organic clicks are down 42% since AI Overviews expanded. Traffic data from 30 major publishers shows top-of-funnel content collapsing in YMYL while growing in B2B tech — and points to three TOFU strategies that still work.
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