Curated insights from marketing and trend media, updated daily.
Meta's AI reads your creative to decide who sees it, so ten ads making the same pitch count as one instruction. How to spot and fix creative-led audience fragmentation.
Axe is mocking its 2000s image while bringing back three legacy fragrances. How Y2K nostalgia marketing works as a brand repositioning tool, not just a throwback.
Lily Ray argues chasing fast results is one of the worst things you can do. Why SEO shortcuts keep failing, from bought links to today's GEO experiments.
A federal judge rejected the DOJ's forced sale of AdX and chose behavioral remedies instead. What the Google ad tech antitrust ruling leaves for publishers and advertisers.
Google upgraded AI Mode to Gemini 3.8 Flash barely two weeks after 3.7. What the shrinking model swap cycle in Google AI Mode means for how you measure visibility.
YouTube now lets viewers comment, subscribe and search from their phone while watching on TV. What the growth of YouTube connected TV means for marketers.
TikTok is expanding its NFL partnership with game day hubs and archival content. What the deal opens up for advertisers working in TikTok sports marketing.
X now pays US Original Content Rewards and subscription earnings exclusively through X Money. The requirements behind X Money creator payouts and what brands should watch.
Zero-click search changed what a website is for. How content hubs work as the backbone of GEO optimization, with breakdowns of KB, IBM Think, and L'Oréal Paris.
Gartner expects 80% of US ad spend to pass through AI-influenced self-serve platforms by 2028. A practical guide to handling AI ad platform bias without giving up the tools.
PepsiCo handed global media duties to Publicis after decades with Omnicom. How AI and data capability became the deciding variable in global media agency reviews.
Hoka is piping weekly Strava borough standings into New York digital OOH screens. How a real-time data OOH campaign turns audience participation into the creative itself.
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