The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Pinterest published a teen usage report leaning hard on offline engagement. Why a platform funded by advertising is bragging about lower time spent.
YouTube now lets viewers comment, subscribe and search from their phone while watching on TV. What the growth of YouTube connected TV means for marketers.
TikTok is expanding its NFL partnership with game day hubs and archival content. What the deal opens up for advertisers working in TikTok sports marketing.
X now pays US Original Content Rewards and subscription earnings exclusively through X Money. The requirements behind X Money creator payouts and what brands should watch.
YouTube's shopping affiliate program now includes Amazon products, letting creators tag items in videos, Shorts and livestreams. Here's how it works and what the 110% click gap actually tells you.
X refreshed its NFL Gametime display ahead of the season, consolidating live plays, stats and game chat into one surface. Here's what changed, what didn't, and why sports keeps getting the investment.
X's new chatbot API lets brands build automated response accounts for bookings, order queries and service updates inside X Chat. Here is how it works and the development cost to weigh before adopting it.
How Meta's settlement actually changes social media usage and ad reach: the two-hour teen cap, the messaging carve-out, the age-detection gap, and the public demand that TikTok and YouTube follow suit.
Snapchat's new research courts sportsbook and prediction market advertisers: its bettors wager 1.6x more monthly, 73% say creators influence their betting app choice. But a teen-heavy platform selling gambling reach carries tension worth reading closely.
Meta settled the 29-state social media harms lawsuit for over $18 billion, accepting default two-hour daily limits, overnight blocks, and non-algorithmic feeds for teens — with $5.3B held back unless TikTok and YouTube adopt the same rules.
Instagram launched a creator-led promotion for its connected TV app, betting on co-viewing: 15% of U.S. Shorts watching already happens on TVs, and Reels is 50% of Instagram time. What the shift from phone to living room means for content.
X lead gen ads are back: a near-replica of the format Twitter retired in 2016, now with one-tap native forms and auto-filled resubmissions. Here's how the format works, where it fits, and the lead-quality trap to design around.
What changed in search, ads and social, in one email.
Used only to send the newsletter.