The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
Instagram is testing an option to open the app straight to Reels. With over half of app time spent on Reels, here is how brand accounts should rebalance their content mix.
Instagram is testing a paid read-only profile view that blocks likes, comments, follows and messages. See what it means for brands tracking engagement.
Security researchers extracted Muse's instructions and found it builds a page on every person in a user's life. Here is the privacy concern and what marketers should weigh.
TikTok unveiled Buy Direct, a shopping assistant, Agentic Leads and a US launch of TikTok Ad Network at Advertising Week. Here is what advertisers should know.
The TikTok agency partner badge now has two tiers: Agency Partner and Premier Agency Partner. Here is how advertisers can use it when choosing an agency.
TikTok's economic impact report claims $81B in value for U.S. businesses. See how the number was built and which SMB figures marketers can use.
Instagram's Adam Mosseri laid out how the Instagram algorithm ranks posts: originality, recency, breaking content and model size. Key tips inside.
YouTube's Shorts algorithm now prioritizes original content and cuts reach for re-uploads. What brands and creators using clips should check.
Evan Spiegel’s 15th-anniversary letter lays out ‘generative advertising’ built on inferred interest, plus creator ad results and a shopping push for Snapchat.
YouTube is opening Watch With to more creators, letting them broadcast live reactions alongside streams. How YouTube live reactions work, from monetization to metrics.
Snapchat’s new Plans feature lets users create events and invite up to 200 friends right from chat. Why it matters when 35% of U.S. Snapchatters aged 13–24 plan in chat.
Meta is spotlighting spin view, multi-cam and Instagram editing tools exclusive to its AI glasses — even as backlash over covert recording grows. What creators should weigh.
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